Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Google’s Local Search Algorithm Is Rolling Out To UK, Canada, And Australia
Earlier this summer Google introduced an algorithm specifically designed to improve local search results. At first it was only rolled out in the US, but...
10 Fixes to Keep You Popping Up in Competitive Local Queries
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking...
New #MarketingNerds Podcast: What It Takes To Get Your Business Ranked Locally with Bernadette Coleman
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO...
Top Local And Mobile Search Engine Ranking Factors: An Interview With Marcus Tober
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in...
4 Smartwatch Predictions for Local Search
How cool would it be to get your hands on one of those spiffy new smartwatches? Sure, while they’re not exactly a household item just...
How To Rank Well In Local Search: 3 Leading Experts Weigh In
At Pubcon 2014 in Las Vegas the SEJ team was able to catch up with three experts on the subject of local search. Below you...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
8 Hacks for Pigeon-Proof Reputation Management
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
How to Win at Local SEO With Reviews, Citations, and Local Events
With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in...
How to Improve Your Local SEO: An Interview With Greg Gifford
As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg...
Local Spanish Keywords: One Size Does Not Fit All
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using...
The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses
Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier...
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...
Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...
Yelp to Introduce Video Reviews
Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
Data Feed Syndicators Are Only the Beginning for Local Marketing
Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
Increasing Local Reviews: Integrating Offline Marketing Tactics
When we discuss local SEO, most conversations revolve around online marketing strategies and recommendations – fix title tags, include keywords, claim g+ locations, citations, link...
Yahoo Improving Local Search Through Partnership With Yelp
In a report published over the weekend by the Wall Street Journal, Yahoo looks to be improving their local search efforts through a partnership with...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Google Releases Easier Offer Builder For Local Business Targeting
Within the next week, Google will be slowly rolling out an easier Google Offers builder, which work in tandem with Map listings. This news came...
Local Carousel Rankings Are Out: The Verdict
The local carousel design has been in effect since June of this year, so it’s about that time when experts try to measure its success...
Google Hotel Finder & The War for Hotel SERP Listings
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
How Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you...
Local Discovery Market Continues to Grow
As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot...