Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
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Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...
Yelp to Introduce Video Reviews
Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
Data Feed Syndicators Are Only the Beginning for Local Marketing
Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
Increasing Local Reviews: Integrating Offline Marketing Tactics
When we discuss local SEO, most conversations revolve around online marketing strategies and recommendations – fix title tags, include keywords, claim g+ locations, citations, link...
Yahoo Improving Local Search Through Partnership With Yelp
In a report published over the weekend by the Wall Street Journal, Yahoo looks to be improving their local search efforts through a partnership with...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Google Releases Easier Offer Builder For Local Business Targeting
Within the next week, Google will be slowly rolling out an easier Google Offers builder, which work in tandem with Map listings. This news came...
Local Carousel Rankings Are Out: The Verdict
The local carousel design has been in effect since June of this year, so it’s about that time when experts try to measure its success...
Google Hotel Finder & The War for Hotel SERP Listings
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
How Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you...
Local Discovery Market Continues to Grow
As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot...
A Deeper Look at Google Signals Map and Social Data Hub
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been...
New Conversion Conundrum: Solved for High Commissions
At a recent exhibition TRI Hospitality presented some new findings, one of which was quite alarming, if not so surprising. According to their study, over...
How to Set Up Your Company in Bing Business Portal
If you run a business with a brick and mortar location, then you already know the importance of local SEO. While any good SEO can...
The 3 Pillars of Local Search Reviews
If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named,...
Three Things You Need to Know about the Yellow Pages
Local business owners know that they have to be very thorough when it comes to their marketing strategies. Fact is, you will never know how...
Organic Search Traffic Brings Qualified Traffic! A Local Story
For the last year or so, I have done some very simple optimization for a local electrician with the goal in mind that he could...
Monitor Your Local Search Engine Positions with Local Search Rank Tracker
Local Search Rank Checker is a nice web-based tool that lets you check and track your local search engine positions efficiently. Here’s a quick overview...
Travel Technology Europe & THack – Instigating Creativity
Tnooz THack initiative promotes innovation, momentum, and maybe the “edge” the next great travel giant wants. Tnooz Co-founder Kevin May explores what’s next. Technology touches...
10 Local Search Tools I Simply Can’t Live Without
If you were to ask me what the biggest let down in the local search industry was a year ago, I would have answered without...
Google Maps Shuts the Doors on Real Estate Search
Back in July of 2009, Google announced a Maps projects that would allow users to search for the details of local property. This included the...
5 Things Google is Doing Wrong with Local Search
These last two months have been quite interesting with the launch of the Google Places O-Pack. It seems like everyone and their dog finally decided...
How Google Hotpot Is Different from Places
While initial versions of Hotpot were released in mid-November, Google’s heir to Places is only now starting to see a ramp up in popularity. It’s...
TripAdvisor Blocks Google’s Review Streaming
Both Google Maps and Google Places aim to help consumers find the right business for their needs, and do so using reviews from the public...