Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
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Local Search Tips Whitepaper from Location3 Media
Location3 Media has shared with us their Local Search Tips whitepaper that covers big picture strategies and small hints to maximize local search campaigns. They...
A Cornucopia Full of Local Search O-Pack Advice
Yes. Not only did I tie in the word cornucopia into a local search post, but I managed to spell it correctly as well. Now...
Local Business Listing Wars
Have you noticed the number of commercials being run by high-profile tier one companies and websites that are in the local listing industry? For example...
The 3 Major Causes of Duplicate Listings in Local Search
Over the past 2 months I would say somewhere in the neighborhood of 99.3% of the phone calls I have received involve companies who are...
5 Reasons Why You Will Outsource Local Business Listing Management
Does your business standout to local consumers through local business listings? Is your business dependent upon the local geography for your revenue? If you’re not...
Yahoo! Search Suggestions Now Localized
Yahoo! recently announced that they are making search more intuitive by taking a users location into consideration when suggesting search queries. Yahoo! Search Assist helps...
Content and Culture: Localization for Global Businesses
Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the...
Microsoft Adds Food Cart Finding Layer to Bing Maps
Apparently food carts are a very big deal in Portland, Oregon. So big in fact that Microsoft has developed a new mapping layer that allows...
Google Places Removes Yelp Reviews From Search Results
As of right now, Google has removed all Yelp reviews from its Places feature. Even though the local reviews website’s snippets will no longer be...
The 4 Hardest Things About Conversion Optimization For Local Search
As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW...
Beware The Local Search Glass Ceiling
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I...
Google Places Police
Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!
Foursquare – A Marketing Channel Not A Campaign
It was interesting to see this question (below) asked as a comment to a recent article on Foursquare that I was reading. “I need to...
Mind Control and Local Search?
Okay, first things first, this post isn’t really about hypnotism or mind control, but if you’re interested to learn something with a similar effect so...
Google I/O & SMX Advanced Lessons – Android & Don’t Beat Matt Cutts at Pool
Over the past month there have been 3 major conferences in the new search world: Google I/O, Apple Worldwide Developers Conference, & SMX Advanced. I...
Geo-Marketing Security Expectations For Businesses
We have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why...
Using Authority Labs for “Local Pack” Rank Checking; My Review
AuthorityLabs is simple yet extensive seo software that’s been around for about a year now. The software provides daily ranking data, as well as link...
Local Business Listing: A Marketing Opportunity and a Security Challenge
Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have...
The 7 Deadly Sins of Google Local Listings
It really doesn’t matter if you consider yourself a sinner or a saint for you to benefit from some lessons I have had to learn...
Brand Security Issues With Geo-Listings
Local business listing hijacking is a real situation that can and will have an impact upon a business brand name. If the business is reliant...
Geo-Listing Hijackings A Real Concern
One of the more prominent Geo-Listing (a.k.a. local business listing) hijackings occurred in New Zealand. A florist was found guilty for hijacking competitor local business...
How MicroFormatting Will Improve Mobile Search
Last month I went over the basics of how to future plan & setup a mobile version of your site correctly both for the user...
Geo-Marketing As A New Business Marketing Tool
Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you...
Local Search Recipe: Making KML Files and GEO Sitemaps Are a Piece of Cake.
Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one...
Local Business Marketing – The Known Future
The Internet has turned into a great local business marketing tool in the past couple of years. While local businesses have not yet adopted these...
Top Local Business Listing Questions Answered – Interview with Will Scott
I have had many opportunities to chat all things local with my good friend Will Scott, and just the other day we were at it...
Google Buzz Layer Now on Google Maps for Desktop
As if having the Google Buzz layer on Google Maps for Mobile is not enough, Google has just made it also available on your computer....
Local Business Listing Marketing vs. Data Services
As local business marketing as become a hot topic in the Internet marketing industry, business owners are finding themselves confused about the various types of...
Location-Based Marketing, Resources and Tools
With the evolution and wide-spread use of smartphone devices, it was only a matter of time until location-based applications and services would start to be...
8 Search Engine Related iPad Apps
Aside from Twitter and Social Networking apps, another interesting set of apps available right now on the iPad App Store are search-related. I scoured through...