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Google Patent: Rewriting Queries Based on Context to Meet Intent
A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent.
4 COVID-19 Search Trends & How They Impact SEO
The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far.
Facebook for WordPress Plugin Vulnerability Targets +500,000 Sites
Two exploits affecting the popular Facebook for WordPress plugin can lead to a total site takeover and malicious backdoors
Google Supports New Schema Markup For Education Sites
Google is adding support for a new type of schema markup with the introduction of rich results for education sites.
Googlebot Doesn’t Click On Buttons – What to Use Instead
Google advises site owners that the use of buttons on web pages is not optimal as Googlebot is not able to click on them.
Google Shares Technical SEO Best Practices For Ecommerce Sites
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products.
Wix and Google Announce GMB Integration
Expanded partnership with Google integrates Google My Business. Makes Wix a stronger presence in local search
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
What Search Marketers Need to Know About Instacart Advertising
Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising.
Google: Zero Click Claims Are Misleading
Google offers convincing evidence that claims surrounding “zero click” searches are erroneous
New SEO Tool Gathers Google Search Insights From 60M Queries
A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs.
JavaScript SEO: Best Practices and Debugging Tools
JavaScript has its benefits when used correctly. Learn about JS SEO best practices and tools for JavaScript debugging here.
Research: Trillions of Site Visits Uncover SEO Insights
Analysis of trillions of actual site visits yields insights into user behavior shifts that may impact SEO
How to Get SEO Clients: 7 Top Tips
“How do I get SEO clients with a monthly retainer?” This Ask An SEO column offers 7 tips on finding high-value agency clients.
How to Show the Business Value of Your SEO Proposal
Are you effectively communicating your proposed SEO campaign’s value? Help potential clients decide if the ROI is worth it with reliable forecasting.
11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy
Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience.
How Long Does SEO Take?
Three things affect how long SEO will take to get results. Learn how competition, inbound links, and content play a role in this.
Google Clarifies SharedArrayBuffer Email
Google tries to explain the baffling Search Console SharedArrayBuffer email. Failure to understand and fix the issue could cause sites to break.
9 Essential Types of Webpages Every SEO Pro Needs to Know
Every webpage is important. They should be optimized and be treated as a landing page. Here are pages that give the most SEO value.
Enterprise Ecommerce Sites Can Win Big With an SEO Strategy
Technical SEO and user experience are increasingly important for ranking in Google. Enterprise ecommerce sites can benefit greatly from SEO; here’s how.
Research: Core Web Vitals Ranking Boost by Industry
Research unveils which industries may receive a ranking boost, which will fall behind and explores the reasons why
WordPress Elementor Vulnerability Affects +7 Million
Stored Cross-site Scripting Vulnerability on WordPress page builder plugin Elementor can enable a full site takeover
6 Customer-Centric Ways to Personalize On-Site Content
Write for users, optimize for Google. Here are 6 ways to personalize your on-site content to reel in your target audience and increase conversions.
Google’s 5 Video SEO Best Practices
Google recommends five best practices for site owners to follow when optimizing video content for search results.
6 Creative Ways to Use Website Traffic Estimators in SEO
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them.
How to Grow Organic Traffic with 5 Fundamental SEO Tactics
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here.
Google: Possible Quality Issue if Copied Content Outranks Original
Google’s John Mueller says there might be a site quality issue if copied content is consistently ranking above the original source.
WP Super Cache Vulnerability Affects Over 2 Million Sites
Authenticated Remote Code Execution Vulnerability Discovered in WP Super Cache. Although low severity it’s recommended all users update now.
Working With Cross-Departmental Decision Makers for SEO Success
Know-how is not enough in digital marketing. Meet your SEO goals by nurturing positive working relationships with other departments and decision-makers.
SEO Tactics to Capitalize on Market Position & Sales Gains or Losses
Webmasters have to pivot quickly in times of crisis and turmoil. Here’s how to find a lasting SEO advantage based on your unique market position.