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Google BERT vs SMITH: How They Work & Work Together
Earlier, Google released a research paper about SMITH – a new NLP algorithm. What’s it about and how does it compare to BERT? Read on.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
Google Updates Shopping Search Results With “Black—owned” Label
Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
How Can I Compete Against Bigger Websites With More Backlinks?
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.
John Mueller Recommends Pyramid Site Structure
Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure
Google Adds More Info About Domains in Search Results
Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries.
DuckDuckGo SEO: What You Should Know
What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.
Google Updates Event Structured Data Requirements
Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data
Google: All Core Web Vitals May Need to Be Met For Ranking Boost
All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
Google: Duplicate Content is Not a Negative Ranking Factor
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.
Google: Embedded Videos Have Same SEO Value as Uploaded Content
Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.
Your Rankings Have Dropped – 10 Things to Do Now
Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.
Google’s John Mueller on Cleaning Up Hacked Pages
Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.
DuckDuckGo App Updated With More Privacy Protections
DuckDuckGo is updating its mobile apps and desktop extensions to meet the standards of a new effort called Global Privacy Control (GPC).
Google Maps Search Trends For January 2021
Google is sharing insights about trending searches on Google Maps, a rare set of search data which may assist local marketers.
How to Get Your Website Listed in Google News
Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
Google’s John Mueller Confirms Core Updates Apply to Discover
Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results.
Google: Same Content in Different Formats is Not Duplicate
Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.
Google Ranks Webpages, Not Websites
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
SEO Agency Sales: Understand Your Client’s Needs & Better Pitch Your Services
Learn how deal-closing SEO agencies form strong client relationships from the get-go and why you need to have an in-depth pre-sales process to succeed.
Google: Sites Can Safely Display Pop-Ups On Temporary Basis
Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.
How to Do a Content Gap Analysis for SEO
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.
Does Google Set Limits to Search Traffic?
Google’s John Mueller answers if it’s true that Google throttles search traffic.
Google’s John Mueller Praises Digital PR
Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.
Google Introduces Price Drop Rich Result
Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy.
Google Redesigns Mobile Search Results
Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for.
High-Quality Links vs. Low-Quality Links: What’s the Difference?
What’s the difference between high-quality links and low-quality links? Learn where to look for high-quality links to your site and which sites to avoid.