Latest SEO Articles
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How to Leverage Keyword Mapping for SEO Success
Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.
![Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/11/sejshow-thumbnail-ep205-5fb50e7b6bd93-426x400.webp)
Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]
Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past...
3 Ways to Use Chrome DevTools for SEO Troubleshooting
With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it.
How Important Is an H1 Tag for SEO?
Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines.
What Google’s Quality Rater Guidelines Tell Us About UX
Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website.
Why It’s Time to Retire Black, White & Gray Hats in SEO
Color-coded terminology of SEO is so “old school.” Find out why these semantics may not be applicable anymore and what you should focus on instead.
How to Drive Growth for Your Agency with the OKRs Framework
Learn the main ingredients you need to balance when implementing the Objective and Key Results (OKRs) framework for your SEO agency.
Why There Are So Few Vice Presidents of Search Engine Optimization
Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here.
Data-Backed Ways to Optimize for Google Featured Snippets
New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets.
Google Completes Migration of Disavow Tool to Search Console
Google announced completion of Disavow Tool migration to the new Search Console. Industry response is tepid, asks about indexing tool.
The Art & Science of Writing Title Tags
Getting your title tags right pays off in many ways. Learn how to write winning title tags that work for both searchers and search engines.
How Important Are Backlinks for SEO?
Do you have a competitor with less backlinks and less content beating you in the search engines? Here’s why and how to win those rankings.
New Google Office Hours Hangout Support Page
Google published a new support page that helps SEOs learn how to participate in Google Search Central Office Hours
How CRO Can Help Tie Your SEO Efforts to the Bottom Line
Using SEO and CRO together allows you to pack the greatest punch in your digital efforts. Discover how combining both methods can benefit your business.
How to Rank a Video on YouTube & Google
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.
![Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/11/sejshow-thumbnail-ep204-copy-5fb50ea40c6b2-426x400.webp)
Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast]
SEJ’s Loren Baker will be discussing Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from...
How to Predict Content Success with Python
Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.
How the Universal SERPs Are Changing & How to Stay on Top
The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.
Googlebot Begins Crawling With HTTP/2 Protocol
Googlebot can now crawl with HTTP/2 protocol beginning November 2020. Google Developer pages updated to reflect change.
Whatever Happened to Voice Search?
Is voice search really “the next big thing?” Learn where it is now, where it’s likely headed, and if you should optimize for it today.
Google Webmasters Rebrands As ‘Google Search Central’
Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.
Google on Dealing With Sneaky Use of Expired Domains
Google’s John Mueller answers a question about the balance needed to deal with expired domains and the complexities involved
12 Pinterest SEO Tips For High-Traffic Success
Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.
5 Things You Should Know Before Buying SEO Software
Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money.
Google on BERT and Exact Match Keywords
Google’s John Mueller answers if BERT impacts need for exact match keywords on web pages
Google Discusses Future of Request Indexing Feature
Google’s John Mueller shares an update on the background surrounding the Request Indexing feature when it returns
How to Turn SEO Into a Measurable Revenue Generator
Tired of constantly defending your SEO budget to the C-suite? This new approach can help you attribute your company’s revenue growth to your SEO efforts.
Google: Core Web Vitals Becoming Ranking Signals in May 2021
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.
Google’s Mueller on Crawl Rate for Big and Small Sites
Google’s Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool
Machine Learning SEO Software Seeks International Partners
This SEO-focused SaaS uses machine learning to detect website content and architecture issues. Here’s why you might want to consider partnering with them.