Latest SEO Articles
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Google Discusses Natural Backlinks
Google’s John Mueller discusses the mindset for achieving natural backlinks
Google’s Mueller on Migrating to a Previously Parked Domain
Google’s John Mueller offered feedback on an indexing issue specific to changing to a domain that was previously parked.
Google Hosts Search Central Live, A Free Event on February 24
Google is hosting the first installment of a new event series, called Search Central Live, on February 24.
Google Search Console Changes Core Web Vitals Reporting
Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.
Wix vs WordPress? Mueller Says Solve Content Issues
Google’s John Mueller suggested content issues are important for small businesses to solve in a discussion of Wix versus WordPress for local SEO
Google: No SEO Benefit to Audio Versions of Text Posts
Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.
10 Tips for Starting a Business Blog That’s Built to Scale
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
5 Simple Conversion Rate Optimization Tips for Lead Generation Sites
For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.
Google On The Worst it Can Do Against Black Hat SEO
Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.
How to Write Meta Descriptions for Local Stores
Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.
Google Discusses Impact of Tags on Rankings
Google’s John Mueller answers whether there’s a ranking benefit in the use of “tag” links in articles
What Is the Right Price for Your Agency’s SEO Services?
Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value.
Bing Launches Large Scale Spelling Correction Worldwide
Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.
Subdomains vs. Subfolders: Which Is Better for SEO & Why?
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.
An SEO Guide to Google Advanced Search Operators
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.
What Is Google Passage Ranking: 16 Key Points You Should Know
Google’s Passage Ranking is now live in the U.S. Martin Splitt answers questions about the ranking factor and how it impacts SEO.
How to Use SEO Keyword Ranking Insights Across the Enterprise
SEO data is useful beyond marketing, at every level of the enterprise. Learn how to use keyword ranking and other SEO insights across the organization.
Google Adds 12 New Types of Manual Action Penalties
Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies.
Ask an SEO: 3 HTML & Coding Questions Answered
This lightning round edition answers 3 reader questions on HTML and coding issues. Learn about button text, how many links are too much, and more.
Google: Removing Blog Comments May Impact Search Rankings
Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings.
Google’s John Mueller Explains Inconsistent Discover Traffic
Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another.
Google: Patents Are Not Always Used in Search
Google’s John Mueller advises site owners to be mindful that not everything the company patents is used in search results.
7 Best Tools for Structured Data (Schema) Testing & Execution
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.
Google Agrees to Pay for (Some) Australian News
Google announced an agreement to pay Australian news publishers who agree to participate in Google News Showcase.
Google Taking Action Against Sites With Inaccurate Pricing
Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center.
The Ultimate Guide for an SEO-Friendly URL Structure
The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.
Google BERT vs SMITH: How They Work & Work Together
Earlier, Google released a research paper about SMITH – a new NLP algorithm. What’s it about and how does it compare to BERT? Read on.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
Google Updates Shopping Search Results With “Black—owned” Label
Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.