Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How to Attribute Your Company’s Revenue Growth to Your SEO Efforts
Measuring the ROI of SEO can pave the way for unlocking budgets. Prove the value of your organic search campaigns using some of these methods.
How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.
Could You Offer People a Reward or Discounts to Gain Backlinks?
While exchanging money or goods for links may be appropriate in some cases, there are potential risks you need to know about. Learn more here.
Search Visibility Then & Now: What’s the Reliable Way to Measure Your SEO Efforts?
With search visibility, agencies can connect their actions with their clients’ business results. Learn how it can be a reliable performance metric for SEO campaigns.
Google Combines Hreflang Signals from HTML & Sitemaps
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
3 Effective SEO Strategies to Beat Competitors in a Competitive Market
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.
H1 Headings For SEO – Why They Matter
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date
Google’s John Mueller: Long Anchor Text Gives Us More Context
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.
Who Is Responsible for Meeting Website Accessibility Compliance?
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now.
Google Updates Search Console Crawl Stats Report
Google launched an updated Crawl Stats Report in the Search Console. Features more granular reporting.
How to Create Google My Business Posts That Get Results
Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.
Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision.
WordPress 5.6 and PHP 8 Compatibility
WordPress offered guidance about compatibility of new WordPress 5.6 with PHP 8 and what that means for publishers.
How to Leverage Keyword Mapping for SEO Success
Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.
![Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/11/sejshow-thumbnail-ep205-5fb50e7b6bd93-426x400.webp)
Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]
Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past...
3 Ways to Use Chrome DevTools for SEO Troubleshooting
With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it.
How Important Is an H1 Tag for SEO?
Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines.
What Google’s Quality Rater Guidelines Tell Us About UX
Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website.
Why It’s Time to Retire Black, White & Gray Hats in SEO
Color-coded terminology of SEO is so “old school.” Find out why these semantics may not be applicable anymore and what you should focus on instead.
How to Drive Growth for Your Agency with the OKRs Framework
Learn the main ingredients you need to balance when implementing the Objective and Key Results (OKRs) framework for your SEO agency.
Why There Are So Few Vice Presidents of Search Engine Optimization
Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here.
Data-Backed Ways to Optimize for Google Featured Snippets
New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets.
Google Completes Migration of Disavow Tool to Search Console
Google announced completion of Disavow Tool migration to the new Search Console. Industry response is tepid, asks about indexing tool.
The Art & Science of Writing Title Tags
Getting your title tags right pays off in many ways. Learn how to write winning title tags that work for both searchers and search engines.
How Important Are Backlinks for SEO?
Do you have a competitor with less backlinks and less content beating you in the search engines? Here’s why and how to win those rankings.
New Google Office Hours Hangout Support Page
Google published a new support page that helps SEOs learn how to participate in Google Search Central Office Hours
How CRO Can Help Tie Your SEO Efforts to the Bottom Line
Using SEO and CRO together allows you to pack the greatest punch in your digital efforts. Discover how combining both methods can benefit your business.
How to Rank a Video on YouTube & Google
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.
![Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/11/sejshow-thumbnail-ep204-copy-5fb50ea40c6b2-426x400.webp)
Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast]
SEJ’s Loren Baker will be discussing Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from...
How to Predict Content Success with Python
Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.