Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
20 Things I Learned From 20 Years of Working in the SEO Industry
A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
6 Enterprise-Level Link Building Best Practices
Building links at the enterprise-level? Use your size to your advantage. Here are six best practices for a successful large-scale campaign.
24 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 24 tools you can use to discover keyword ideas and search volume predictions.
Google On Link Algorithms and How Long for Links to Work
Google’s John Mueller discusses how often link algorithms update and how long it takes for a link to take effect.
What Data from 100 Million Calls Can Teach Marketers About Rebounding from COVID-19
Recent call data is continuing to reveal new insights for marketers. Here are a few takeaways to help get your business back on track.
Google Supports New Structured Data for Retailers
Google is starting to support a new type of schema.org markup that allows retailers to add shipping information to search results.
Google on its Relationship With SEOs
Google’s Martin Splitt, and Barry Schwartz of Rusty Brick, discuss myths surrounding Google’s relationship with the SEO community.
How to Handle Out-of-Stock Products on Ecommerce Platforms
Get your strategy for product stock handling implemented ahead of the busy period. Learn key ecommerce tips for dealing with out-of-stock products.
5 Common Google Business Profile Problems & How to Resolve Them
Google My Business has gotten more complex over the years. Here are five common issues with Google My Business and how to fix them.
Marketing Accessibility Based on Human Life Experiences
Learn why inclusive web design trumps AI-based accessibility remediation solutions and the importance of marketing with people – not sales – in mind.
6 Signs You Need to Update Your Website Copy
Not getting results from your website even with its fancy design and flashy features? It’s time to re-examine your website copy.
How Risky Is It REALLY to Change Your Article Dates for SEO?
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here.
How Can I Feature a Temporary Promotion Without Losing My Primary Keyword?
Is it possible to change the featured offer on a page without losing the ranking for a prized keyword? Yes (probably). Learn more here.
How to Write Content Better & Faster: 10 Secrets to Try Now
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use.
Googlers Do Not Answer Direct Messages; Here’s Why
Google’s Search Relations team explains why they cannot answer direct messages from SEOs and site owners, according to company policy.
Google’s Mueller on Shared Hosting and Ranking Impact
Google’s Mueller disputed results of SEO study that found shared hosting negatively impacts rankings.
10 Modern Link Acquisition Tactics That Work
Follow these 10 proven link building techniques if you want to bring in the types of links that fuel improved keyword rankings.
Digital & Disinformation: What the SEO Industry Can Do to Fight Manipulation
Manipulation and disinformation in search exist – and SEO professionals play a crucial role in fighting them. Here are a few ways to start.
How to Add Google Search Widget on iOS 14
Google is updating its iPhone app with support for home screen widgets on devices running iOS 14 or later.
6 Enterprise SEO Strategies & Tactics That Really Work
Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients.
Googlebot Starting to Crawl Sites Over HTTP/2
Starting in November, Googlebot will support crawling over HTTP/2 for some websites. HTTP/2 is the next major revision of HTTP.
Google Search Changes Make In-Store Shopping Easier
Google is updating shopping search results and making it more convenient for customers to find ways to pick up products locally.
Google Adds Support for Regional Video Structured Data
Google introduces support for the regionsAllowed structured data property for video. Gives International SEOs and publishers more control over rich results.
How Machine Learning Is Changing SEO & How to Adapt
Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition.
Google: Don’t Expect Same Rankings After Manual Action Recovery
Google says site owners shouldn’t expect search rankings to bounce back to previous levels after making a recovery from a manual penalty.
Google’s John Mueller: Keywords in Domain Name Aren’t Needed
Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with having keywords in a domain name.
How to Add Keywords in Your Copy While Making Google Love You
Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player
Are you a manager working with an “SEO guru” who doesn’t get along with others? Here are some tips to help you take control.
How to Find Internal Linking Opportunities
Learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio
Hedging through diversification can help your SEO agency create a risk-adjusted client portfolio. Learn the benefits of this approach here.