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Why SEO & Machine Learning Are Joining Forces
Tools can make decisions, but the humans behind them can’t be replaced. Learn how tech-savvy SEO pros can work effectively with automation.
Google Creates a New Way to Drive Traffic Via Image Search
Google is adding more context to photos in image search results, which presents site owners with a new opportunity to drive traffic.
How to Find & Improve Underperforming Content: A Practical Guide
Got website content that’s no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content.
Google Web.dev Introduces 1-Line Layouts
Google introduced 1-line layouts, screaming fast bare-bones web page layouts. They use astonishingly little code and don’t need media queries.
Will Repeatedly Searching & Clicking My Site Increase Rankings?
Rarely in SEO do we have absolute answers, except this one. Without a doubt, clicks alone are not a ranking factor. Learn more here.
5 Hidden Gems in Google Search Console
Make the most of Google Search Console. Uncover these five hidden gems within GSC that will help make your SEO life easier.
The 3 Types of SEO Reports You Should Be Building Right Now
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
Google: Spam Reports Do Not Result in Manual Actions
Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.
Google Testing Thumbnail Images in Search Results
Google testing thumbnail images in the organic search results. This is why some sites don’t get them and what you should do.
A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them
Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.
Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.
Google Finds SEOs Are Getting More Work During COVID-19
Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.
Want to Earn More Online? Let’s Talk About Conversions
Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.
Bing Ranking Factors Revealed in Update to Webmaster Guidelines
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://www.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-760x400.webp)
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
Why Google Ranks Singular and Plural Keywords Differently
Google explains why the algorithm may rank singular and plural keywords differently.
ROI of Links – How to Measure
How to measure results, return on investment, from a link building campaign
SEO Agency-Client Communication: Unlocking Contracts in the New Normal
How can SEO agencies unlock contracts and unpause campaigns still pending now that we’re in a new normal? Here are key things to consider.
Ranked Entities in Search Results at Google
A recently approved Google patent sheds light on the search engine’s process behind showing ranked lists of entities in the SERPs. Learn more here.
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
SEO Seasonality: Overcoming the Dips During the Slow Season
Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
Enterprise SEO: Communication Within Your SEO Teams
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
Google My Business Adds 4 New Attributes
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
5 Ways to Evaluate Your Authors for SEO
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.
Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search”
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search”