Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Which Is Better for Your Website: Backlinks or Content?
Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important.
SaaS Marketing: How to Get More Quality Leads for Your Brand
Discover three tactics that can help your SaaS brand become more discoverable and exponentially grow qualified lead volume.
Google Chrome to Start Warning Users About Insecure Forms
Google Chrome 86 will show two warnings to users submitting insecure forms over the HTTPS protocol.
Bing to Share Future Updates Via New Twitter Handle
Bing’s engineering team has a new home on the web for sharing official news and answering questions from site owners.
Google Chrome to Highlight Fast Pages on Mobile
An update to Google Chrome will highlight certain pages with a “fast page” label. That’s determined based on whether they provide a good user experience.
How to Integrate Content Marketing & SEO
Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic.
Google: Heading Tags are a Strong Signal
Google’s John Mueller affirms that heading tags send a strong signal about the content.
An Introduction to Natural Language Processing with Python for SEOs
Want to prepare for the future of search? Learn practical natural language processing (NLP) while building a simple knowledge graph from scratch.
29 Questions to Ask Potential SEO Clients
Are you demonstrating your SEO expertise? Show your potential SEO clients that you know what you’re doing by asking most (or all) of these questions.
How Google Improves Search Results
Google gives a beginner-friendly explanation of how it improves search results in a new video published to the company’s YouTube channel.
Google My Business: Edit Listings From Search & Maps
Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results.
Google SEO 101: All About Canonicalization
Google’s Martin Splitt, and Rachel Costello of Builtvisibile, discuss common questions about canonicalization in the latest episode of SEO Mythbusting.
20 Tips for Aligning SEO & PPC for Better Ecommerce Results
Ready to win more customers and sales? These SEO and PPC tips can help set up your business for ecommerce success this year.
7 Habits of Highly Ineffective SEO Professionals
Our work as SEO professionals can make or break a client’s success. Learn seven bad habits to break if you want to be more effective.
Structured Data & Relevance: Reading Between the Google Guidelines
Structured data is relevant to just about every algorithm update in the past five years. Learn how structured data markup can future-proof your SEO.
Google May Lose Market Share When This Change Rolls Out
A study commissioned by DuckDuckGo finds Google will lose mobile market share when Android’s search preference menu starts rolling out to users.
Should You Buy & Redirect Expired Domains?
Redirecting expired domains was a tried-and-true tactic in the old days SEO. But here’s why you shouldn’t count on it as an SEO tactic nowadays.
Google Suffers Massive Indexing Glitch
Google suffered an indexing glitch that negatively impacted search quality. This was not an update.
Google Holding First-Ever Virtual Conference on August 26th
Google is holding a virtual conference later this month for the first time in the company’s history. Registrations are open until August 19th.
Why Google Shows Black Doctors in a Search for White Ones
Google search results that seemingly go wrong provide clues about how it ranks webpages.
How to Build & Scale a Program for Global SEO Success
Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization’s international SEO strategy in place.
Google’s Splitt: Meta Description Provides Content Summary
Google’s Martin Splitt tweeted that meta descriptions offer Google a summary of what’s important about a web page.
Google Explains Negative Reviews And Rankings
Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.
Google SEO 101: Mobile-First Indexing Problems
In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.
How (& Why) Search Engines Render Pages
How do search engines render pages on the web? Why and when do they do it? Find out here.
Can PageRank Predict the NHL Playoffs?
PageRank is really, really good at measuring the authority of webpages. But can it be used to predict the next NHL Stanley Cup champion?
Is Groupon Marketing Really Worth It for Your Businesses?
Should you pursue Groupon marketing in 2020? This post sets the record straight with the most important considerations for business owners.
Divi WordPress Theme Vulnerability
Critical vulnerability discovered in Elegant Themes Divi and Extra Themes as well as in the Divi Builder WordPress plugin.
Google’s Search Quality Raters Do Not Directly Influence Rankings
Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.