Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
SEO Agency-Client Communication: Unlocking Contracts in the New Normal
How can SEO agencies unlock contracts and unpause campaigns still pending now that we’re in a new normal? Here are key things to consider.
Ranked Entities in Search Results at Google
A recently approved Google patent sheds light on the search engine’s process behind showing ranked lists of entities in the SERPs. Learn more here.
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
SEO Seasonality: Overcoming the Dips During the Slow Season
Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
Enterprise SEO: Communication Within Your SEO Teams
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
Google My Business Adds 4 New Attributes
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
5 Ways to Evaluate Your Authors for SEO
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.
Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search”
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search”
After Doing On-Page SEO – What’s Next?
On-page optimization is just the beginning. Find out what’s next after you’ve optimized all your on-page elements and reached a plateau.
Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions
How Google’s Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
Google Adds ‘Fact Check’ Label to Image Search Results
Google is adding “Fact Check” labels to thumbnails in image search results in a continuation of its fact check efforts in Search and News.
Elevating Your Analytics: A Guide for SEO Beginners
Google Analytics is a complicated system with seemingly endless functions. Discover some helpful areas that beginners might not even know exist.
Google Shares How to Succeed in Mobile First Index
John Mueller shares insights on how to succeed in Google’s Mobile First Index
Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
How to Show the Value of Local SEO
Looking to prove the value of local search? You first need to understand its impact. Here are four ways to analyze your local SEO performance.
4 Link Building Research Tips to 10x Your Links
Link building research needs to be proactive. The only problem is figuring out where to start. Here are four tips you can explore right now.
Google Explains Why Field Data is More Reliable Than Lab Data
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools.
What Does It Mean to Create Engaging Content?
What is “engaging” content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more.
How to Get More from Your Google My Business Listing
Tap into Google My Business’ true potential. Follow these tips to fully optimize and make the most out of your GMB listing.
Google Advises Against Using Nofollow Links When Migrating Sites
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast.
What Is Better for Product Pages & SEO: Content or Backlinks?
Ever heard of the phrase “content is king”? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!
Google Warning on Guest Posting For Links
Google’s John Mueller made it clear what Google does about guest posting for links.
The Leadership Vacuum of Search Engine Marketing
We need a person or group within who can get us all rowing the boat in the same direction. So who wants to step up?
Google: Rankings for New Sites Could Fluctuate For Up to a Year
Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites.
How to Boost Business With Google Reviews in the Age of COVID-19
Leverage your Google My Business listing and Google reviews to keep your business in touch with customers amid the pandemic.
How to Use Google My Business to Boost Your Content & SEO
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB.
How to Use Search Trend Data to Drive Cross-Over Content Ideation
Start creating the content that your audience needs right now. Here’s how to use the changing search trends to ideate and execute new content.