Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Search Engines Display Search Results
Let’s look at how Google displays search results and the main components of a generic search engine results page (SERP).
Google Announces 3-Day Digital Conference Starting June 30
Google is planning for a live digital event taking place over three days, which is geared toward developers and has some search-specific sessions as well.
Google Explains Why it Rewrites Meta Descriptions
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions.
How User Behavior In Search Works: Everything You Need to Know
This post explains the type of user behavior signals that the search engines do – and do not – use, using specific examples and applications.
How Machine Learning in Search Works: Everything You Need to Know
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
How Search Engines Rank Pages
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important.
What Will Post-Pandemic SEO Agencies Look Like?
The COVID-19 pandemic has pushed many SEO agencies to rethink their business and seize emerging opportunities. So what comes next?
How Search Engine Algorithms Work: Everything You Need to Know
A search algorithm is actually a massive collection of other algorithms. Here’s how it all works.
Google’s John Mueller: Don’t Create a Sitemap Manually
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.
Google Translate Widget is Free Again for Some Websites to Use
Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.
New Google Maps Feature Highlights Wheelchair Accessible Places
Google Maps is launching a new accessibility feature that lets users find wheelchair accessible places with the push of a button.
How to Do SEO for Niche Markets
Wondering what high-quality, effective SEO for a niche market entails? Here are five steps you need to follow in your niche SEO strategy.
Can Google PageRank be Manipulated for Better Rankings?
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?
Research Reveals Covid-19 Consumer Behavior Insights
New data shows there is a New Normal in online shopping behavior. This is what we learned.
Google Launches New Podcast Promising Undocumented Information
Google is launching a new podcast which promises to live up to its name of “Search Off the Record.”
Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.
Google Guided Recipes Blindsides Recipe Niche
Recipe publishing community surprised by Google announcement. New feature triggers structured data warnings.
How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
8 Insights Learned from 800+ Link Penalty Cases
Paid links, guest posts, and PBNs are the top 3 reasons for manual actions, according to SEMrush research. Read this before building another link.
How Bing’s Whole Page Algorithm Works
Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Here’s how it works.
Google Doesn’t Treat User Generated Content Different From Main Content
Google’s John Mueller recently explained, when it comes to rankings, there’s no difference between user generated content and main content.
SEO Tools Aren’t Enough for Success
You must use SEO tools if you want to succeed. Just don’t expect the tools to be the only thing you need.
How Can I Recover My Lost SEO Keywords & Organic Traffic?
If your rankings dropped, or you cannot find the keywords driving traffic to your pages in Google Analytics, this post walks you through fixing both.
Google May 2020 Core Update Officially Over – Time for a Do-Over?
The response to Google’s core update has been largely negative, as large brands rank in Positions 1 and 2 for a wide range of keywords.
How to Build Flexibility Into Your Link Campaigns
Looking to achieve flexibility in your link building campaigns? You need to consider these three important aspects.
Google on How it Handles Extra Meta Descriptions and Title Tags
Google’s John Mueller comments on how Google handles extra meta descriptions and title tags.
Google on Reported Correlation of Bad Links and 50% Traffic Loss
Google’s John Mueller comments on webmaster question about bad links showing search console and a drop in traffic.
Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?
Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.
How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19
Now is the perfect time to improve your ecommerce store’s SEO and content for an impending flood of virtual customers. Here’s how to get started.
Google’s John Mueller: “Ranking Isn’t Always the Goal”
Site owners should not be so concerned about ranking well in Google that they lose sight of making content that’s useful to people.