Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Says Paid Links Don’t Work
John Mueller said that “pretty much always” the paid links he reviewed were not the reason the site was ranking.
Google Provides Guidance to Businesses Affected by Coronavirus
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19.
How Much More Effective Are Headings Than Formatted Text?
Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them.
SEO Community Rebukes Google for Advising Free Site Audits
Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift.
Google to Review Photos & Videos Uploaded to Google My Business
Google has made an adjustment to the photo and video content policy for Google My Business listings.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
20 (Free) Things You NEED to Do After Launching Your Ecommerce Website
What you do after your ecommerce website launches really matters. Do these 20 things to help skyrocket traffic and sales.
COVID-19 Affecting Search Marketing Conferences
Search marketing conferences are postponed because of COVID-19. But not all conferences are being postponed.
How to Find Unnatural Links to Your Site & What to Do About Them
What is an unnatural link and how do you fix them? Find the answers here.
Site Structure & Internal Linking in SEO: Why It’s Important
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Google Says 70% of Sites Have Been Moved to Mobile-First Indexing
As Google prepares to switch all sites to mobile-first indexing, the company confirms 70% of sites have already moved over.
A 10-Step Process for Understanding Site Performance & Automating Speed Testing
Use this blueprint to work more closely with your development team in providing the best experience possible for your users.
A New Era of Enterprise SEO: 7 Opportunities to Embrace Today
Here are seven areas of opportunity in enterprise SEO that you don’t want to overlook.
Google: Only Worry About Sitemaps if Your Site Meets This Criteria
Google’s Daniel Waisberg stated that sites don’t necessarily need sitemaps unless they fall into one of three categories.
How to Handle SSL Certificates When Merging Domains?
Google answers whether you should keep an SSL certificate on an old domain when merging with another domain.
How to Start Your Relationship with a New SEO Client
Want to develop long-term, mutually beneficial relationships with a new SEO client? Then onboarding is important. Learn how here.
Zero-Click Searches: How to Get Back Your Lost Google Traffic
Discover simple, proactive steps that you can take today to recover traffic lost to zero-click searches.
The Right Link Building Approach That Leads Straight to Links
Want to develop links and relationships with other businesses? Stop mass email outreach! Use this more powerful approach instead.
A Guide to Keyword Research
This guide will help you understand how to do keyword research, what tools to use, and more.
6 SEO Tasks to Automate with Python
Here are six examples of SEO tasks that you can automate using Python scripts.
What Is a Customer Journey & Why Does It Matter for SEO?
Learn how to make sure your SEO strategy contributes to an effective customer journey
How to Achieve Mobile-First Success
This guide will teach you how to create a great mobile-first website your users will love.
Author Bio Signal for Content
The author bio can be a trust building signal to readers that can indirectly impact search results and sales.
Excessively Deep Pagination Can Impact Search Traffic
How to fight back against excessively deep pagination and regain rankings.
Google Discourages Repetitive Use of FAQ Structured Data Markup
Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content.
Which Web Design Platform Is Right for You?
Here is a comparison of the top web design platforms based on your specific wants and needs.
Google’s SEO Best Practices for News Publishers
Google published a brief guide full of best practices for websites that provide breaking news coverage.
9 Essential Optimizations to Modernize Your Website
Here are nine simple yet impactful changes you can make to help your website keep up with the times.
Google’s Response to Moz Article Critical of SERPs
Google offers feedback on article published by Moz that’s critical of search results.