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What Is Index Bloat? 9 Ways to Fix It
Only you can prevent index bloat. Here’s how to identify it and deindex low-value pages from Google.
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
Use this formula if you need to justify the investment on SEO and content over paid search.
Bing Announces Link Penalties
Bing announced link penalties that target subdomain leasing, PBNs and other kinds of link spam.
Benchmarking Beyond SEO: What Competitors’ Website Traffic Can Reveal
Want to get better competitive intelligence? You may need to look into some of your competitors’ website traffic metrics.
9 Ways to Evaluate Guest Posting & Blog Outreach Services
Thinking about using guest posting services? Do your homework and always ask these nine questions when evaluating vendors.
Giving Back to Get: 5 Ideas to Build Links by Helping Others
Is helping others part of your link building strategy? Here are five ideas to build links by giving back.
How to Use BERT to Generate Meta Descriptions at Scale
Here’s how to use automated text summarization code which leverages BERT to generate meta descriptions to populate on pages.
![Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep170-5db97f4c7203f-760x400.webp)
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST]
Here’s why it’s important to focus on your brand being discoverable for SEO and why the marketing funnel is broken.
Publishers Say Google Ranks Fake Review Sites
Publishers report that competitors are spamming Google with fake review websites.
Google Rich Snippets Image Bug Returns
Recipe bloggers report a return of Google’s rich snippets bug. Images in the SERPs are disappearing.
DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice
A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice.
Google’s John Mueller & Martin Splitt Answer Questions About Site Speed
Google’s John Mueller and Martin Splitt teamed up for a special edition of the ‘Ask Google Webmasters’ video series.
Google BERT Misinformation Challenged
The search marketing community debunks misleading BERT information.
Google Lets Anyone Register a .New Domain to Create Custom Shortcuts
Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts.
Effective SEO Implementation for Software Businesses
This post details how software companies can structure their websites to satisfy customers as well as Google.
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap
Learn how you can achieve maximum impact with real-time research and the intelligent automation of labor-intensive SEO tasks.
Google Shows Paywall Content in Featured Snippets
Google says users should be able to click a featured snippet to read content. So why is paywall content there?
Google Highlights Restaurants That Earned ‘Local Favorite’ Status
Google is highlighting the most loved restaurants in some of the major cities in the US.
Google’s John Mueller Says There is No Ideal Size for Sitemaps
Google’s John Mueller recently stated there is no ideal sitemap size when it comes to optimizing a website’s crawl speed.
Google Will Ignore Flash Content on Websites & No Longer Index SWF Files
Google will stop supporting Flash later this year, which includes web pages with Flash content as well as SWF files.
Google’s Baby Algorithms: How to Think About Them for SEO
Good SEO pros guide their clients in navigating Google’s algorithm changes and finding the right tactic to improve their business.
TF-IDF: Can It Really Help Your SEO?
TF-IDF shouldn’t be a substitute for a comprehensive optimization strategy. Learn how it can be beneficial for SEO.
Google BERT Update – What it Means
Google BERT currently affects 10% of all U.S. English queries and featured snippets in 24 countries. This is what it means for SEO.
Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries
Google is rolling out what it says is the biggest step forward for search in the past 5 years.
Google’s Advice on How to Determine if Your Business Needs a Website
The first episode of Google’s ‘Search for Beginners’ video series aims to help businesses determine if they need a website.
Ongoing Education: Your Secret to SEO Success
SEO pros must always be learning. Here’s how to stay informed despite the ever-changing nature of SEO.
International Content Marketing: How to Create a Global Strategy
Here are some key components of a successful international content marketing strategy.
Google Launches New, Animated Video Series About SEO for Beginners
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs.
Google’s John Mueller On Link Velocity and Penalties
Google’s John Mueller answers if getting links too fast results in a link velocity penalty.
25 Online Writing Dos & Don’ts to Support SEO
Here’s a list of 25 online writing dos and don’ts that will bring you the largest SEO and creative rewards.