Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias
Explore ex-Googler Pedro Dias’s perspective on the impact of AI Overviews on SEO and content strategy, revealing valuable insight into the future of organic traffic.
Beyond Rankings: Important Metrics To Measure For SEO Success
Track the right SEO metrics to understand how SEO impacts business growth. Focus on audience quality, engagement, conversions, and brand impact to measure success effectively.
Google’s AI Overviews Coincide With Drop In Mobile Searches
Study reveals Google’s AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature.
Robots.txt Turns 30: Google Highlights Hidden Strengths
Google’s Gary Illyes highlights robots.txt file’s error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.
2024 Trend Updates: What Really Works In SEO & Content Marketing
Discover which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic.
Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners
Discover the differences between organic and paid strategies for search and social media. Make informed decisions on digital marketing for your local business.
Google’s Core Topicality Systems
Google’s director of product management discusses search rankings, including the importance of the core topicality systems
What Is ALT Text & Why Is It Important for SEO?
Enhance your website’s SEO and accessibility with alt text. Discover the importance of alt text and how to make it work for your images.
12 Important Image SEO Tips You Need To Know
Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images.
Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance.
Google Warns Of Soft 404 Errors And Their Impact On SEO
Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency.
Google On The 2 Types Of Searches It Still Struggles With
Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements.
Google Completes June 2024 Spam Update Rollout
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.
Google Reveals Its Methods For Measuring Search Quality
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges.
Google: “Our Ranking Systems Aren’t Perfect”
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results
Google Announces New GA4 Features As Universal Analytics Sunset Nears
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears.
Google Ends Continuous Scroll SERPS: What It Really Means
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this
Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings.
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation.
How To Leverage Trust To Boost Your International Expansion
Discover the key role of trust in international SEO and how it can boost your company’s expansion strategy.
Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce
What Is Schema Markup & Why Is It Important For SEO?
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines.
Google Clarifies Organization Merchant Returns Structured Data
Google adds clarification to the merchant returns section of the organization structured data requirements
Mastering The Art Of In-House SEO [2024 Edition]
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post.
Google Spam Update Sparks Relentless Discontent
Google’s Spam Update derided by site owners, saying Google defines SPAM as Small Publishers Are Meaningless
![260k Search Results Analyzed: Here’s How Google Evaluates Your Content [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/06/serps-evaluate-366-760x400.webp)
260k Search Results Analyzed: Here’s How Google Evaluates Your Content [Data Study]
Discover how Google’s recent updates prioritize helpful content and topic authority to provide users with accurate and trustworthy information in this study.
Study: Google Favors Ecommerce Sites & User-Generated Content
Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility.