Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Discourages Linking to Every Page From a Site’s Home Page
Google’s John Mueller discourages websites from linking to every page from the home page.
Google Clarifies Internal Anchor Text and Ranking Effects
Google answers if updating internal anchor text will negatively affect rankings. Then discusses using images.
17 of the Best Ways to Build Good Links Today
These 17 tactics can help you build good links today and in the future.
Bing Enhances Search Results for News Stories
Bing is enhancing search results with a “spotlight” on news, designed to give searchers a detailed overview in less time.
How Negative Reviews Impact SEO
While we all want positive reviews, negative reviews aren’t as bad as you think. Here’s why.
Google Explains Why Singular and Plurals Rank Differently
Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase. Many SEOs recommend adding synonyms...
Google Updates Structured Data Requirements
Google updated it’s Developers Page for Structured Data. Update affects articles, including recipe sites, blogs and news.
Google My Business Adds “Veteran-led” Identifier for Local Listings
Google added a new attribute to Google My Business listings for identifying when a business is led by a veteran.
Google: Focus on Search Console Data When Disavowing Bad Links
Google’s John Mueller recommends focusing on data in the Search Console links report when determining which backlinks to disavow.
3 Ways Search Marketers Can Leverage AI for SEO & PPC Today
Here are actionable tips on how search marketers can leverage AI today and prepare for the future.
3 Creative Uses of Google Image Search to Boost Traffic & Acquire Links
Here are three creative ways to use Google Image Searches for traffic, links and more.
6 Ways GDPR Was a Gift for SEO
SEO is the one area that actually benefited from GDPR. Here are six areas where SEO specifically benefited.
Google: We Do Not Rank Websites Based on Author Reputation
Google’s John Mueller has clarified that the search engine’s algorithms do not look at author reputation when ranking websites.
10 Rules for Video Marketing & SEO Success
Video marketing is a powerful tool when used the right way. Check out a few optimization tips.
Google vs. YouTube Search: Why Video Rankings Differ
Rankings are different between Google desktop search and YouTube search. Here are possible reasons to explain that difference.
Google Tests New Design for Desktop Search Results
Google istesting a new design for desktop search results, which features a sticky header and a rounded search bar.
Google Finally Lets Local Guides Upload iPhone Videos
Google is now letting Local Guides add videos to Google Maps with their iPhones.
5 Bad Pieces of Advice About Ecommerce SEO You Should Ignore
Here are five pieces of SEO advice that might not always be best to apply on ecommerce websites.
Social Media Signals and August Core Algo Update
Read about a proposed connection between user experience and Google’s August Core Algorithm Update.
DuckDuckGo Receives $10M Financing to Expand Global Impact
DuckDuckGo is receiving a US$10-million investment to help the search engine continue expanding its privacy protection worldwide.
How to Audit & Improve Your Page Titles for SEO
Here’s how you can audit and improve your page titles for SEO.
Google Search Console Notifying Users About HTTPS Migration Errors
Google Search Console is sending notifications to site owners about errors identified in recent HTTP to HTTPS migrations.
Google Local Search Packs Now Show Posts from Google My Business
Google has added a tab to its local search pack dedicated to posts from Google My Business.
4 Ways to Prepare Your Clients for Algorithm Updates
These four tactics can help you prepare your SEO clients for inevitable search engine algorithm updates.
Google Rolls Out New Featured Snippets With Expandable Subtopics
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic.
Communicating Search to the C-Suite: From Rank to Revenue
Here’s how to communicate the value of SEO to the C-suite and thrive in search marketing today.
Is Google My Business Stealing Your Local Leads?
Earlier this year, Google launched a new Google My Business feature to allow businesses to add services menus to their profiles. Some businesses were seeing...
Google Research: User Satisfaction and Trust
Google research and white papers show how site design inspires trust. Does your page design inspire trust?
13 Things Every CEO Needs to Understand About SEO
Here are 13 aspects of SEO that CEOs need to understand to make the right investment and set proper expectations.
Why Author Reputation Matters More Than Ever for Search
Here’s why publishers should value of using authoritative, high-reputation authors for their site.