Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Creating Long-Term SEO Success: An Interview With Rhea Drysdale
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable
Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market...
Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In...
Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring...
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked...
How to Track The Impact of Your Website Redesign
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
8 Hacks for Pigeon-Proof Reputation Management
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
6 Lessons About Non-Linear Content That SEOs Need to Know
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on...
How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Updated! 2014 #Pubcon Vegas Survival eBook – v1.5
In order to ensure you have absolutely everything you need to survive this year’s Pubcon, we decided to make our Survival eBook even better. More up-to-date details,...
Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...
2014 US Search Awards at #Pubcon: Why I can’t wait.
The second annual US Search Awards, being held in association with Pubcon again this year, takes place on Wednesday, October 8th at the Treasure Island Resort in Las Vegas....
7 Fascinating Facts About #Pubcon
Pubcon Vegas 2014 is set to be one of the largest gatherings of digital marketing, social media, search, and optimization industry leaders ever. In addition to...
Mastering Website Personalization in 4 Easy Steps
We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
How to Win at Local SEO With Reviews, Citations, and Local Events
With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Surviving #Pubcon Vegas 2014: An eBook from Search Engine Journal
On October 6-9, thousands of marketers will converge on Las Vegas for four days of learning, networking, and socializing. With so many amazing keynotes (five in total!), as...
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...
Managing Home Depot’s SEO: An Interview with Sean Kainec
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO...
E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company...
WordPress vs. Drupal: How to Choose a CMS for Your Business
Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal)...
5 Back-to-Basic Tricks to Turbocharge Your Website Conversions
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know...
Understanding Topical Trust Flow: An Interview with Dixon Jones
As part of our coverage from the Share 14 conference in San Francisco, I caught up with Dixon Jones from Majestic SEO to discuss topical trust...
WordPress 4.0 Now Available To Download
WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your...
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks
Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of...
Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables
Chinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device,...