Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Shortlist Announced For The 2014 US Search Awards
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday...
How to Combat & Recover from Negative SEO Attack: The Survival Guide
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money,...
5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes
When you activate a plugin that’s not compatible with your WordPress setup, it’s likely to be immediately apparent. If something’s not right, odds are your site...
Rule The Local Results: An #Infographic
With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and...
How to Improve Your Local SEO: An Interview With Greg Gifford
As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg...
A Startup Owner’s Black Book of Web Conversion
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your...
Local Spanish Keywords: One Size Does Not Fit All
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using...
Search Engine Journal Representin’ at Pubcon 2014
Pubcon, one of the premier social media and optimization conference, is headed to Vegas this October! The event offers an in-depth look at the future...
Faster WordPress: Need For Speed
Nothing is more frustrating to an internet user than a slow website. You wait 3 seconds…4 seconds…10 seconds…and your site is still loading. Research has...
A Comprehensive Guide to E-Commerce Conversion Strategy
Is e-commerce big? Consider this: eMarketer.com reveals that worldwide B2C E-commerce sales will increase by 20.1% this year to reach a whopping $1,500 trillion. Mobile and...
Protecting Yourself Against Negative SEO: An Interview with Bob Rains
As part of our SEJ interview series I recently caught up with Bob Rains from CBS Interactive to discuss negative SEO and black hat SEO. In...
11 Cool Things You Can Do With WordPress (But You Probably Aren’t)
Over the past decade, WordPress has proven itself to be a powerful blogging platform and content managing system. In fact, that’s why the NFL, CNN,...
WordPress 3.9.2 Security Release Out, Immediate Update Recommended
WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately. This...
Site Speed vs Responsive Design: Which is More Important?
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips...
Neglecting Global SEO is Like Only Optimizing for Bing
Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more...
7 Essential WordPress Plugins for Content Marketing
Many website owners spend a great deal of time planning an effective content marketing strategy. And with good reason. In this article, I will share...
The Evolution of Semantic Search and Why Content is Still King
Is it just me, or does it seem like yesterday we barely knew what the word ‘Google’ meant? The evolution of search technology has progressed...
How to Immunize a New Website Against Negative SEO
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe...
![eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]](https://www.searchenginejournal.com/wp-content/uploads/2014/07/jordan-koene-searchmetrics.webp)
eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content...
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive...
The Return of “Barnacle SEO” and Why It’s Perfect for Small Businesses
Small business owners face a number of challenges when competing for attention on the web. As advantageous as the internet is by making it easier...
International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...
Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...