Latest SEO Articles
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How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Updated! 2014 #Pubcon Vegas Survival eBook – v1.5
In order to ensure you have absolutely everything you need to survive this year’s Pubcon, we decided to make our Survival eBook even better. More up-to-date details,...
Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions...
2014 US Search Awards at #Pubcon: Why I can’t wait.
The second annual US Search Awards, being held in association with Pubcon again this year, takes place on Wednesday, October 8th at the Treasure Island Resort in Las Vegas....
7 Fascinating Facts About #Pubcon
Pubcon Vegas 2014 is set to be one of the largest gatherings of digital marketing, social media, search, and optimization industry leaders ever. In addition to...
Mastering Website Personalization in 4 Easy Steps
We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
How to Win at Local SEO With Reviews, Citations, and Local Events
With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Surviving #Pubcon Vegas 2014: An eBook from Search Engine Journal
On October 6-9, thousands of marketers will converge on Las Vegas for four days of learning, networking, and socializing. With so many amazing keynotes (five in total!), as...
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...
Managing Home Depot’s SEO: An Interview with Sean Kainec
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO...
E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company...
WordPress vs. Drupal: How to Choose a CMS for Your Business
Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal)...
5 Back-to-Basic Tricks to Turbocharge Your Website Conversions
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know...
Understanding Topical Trust Flow: An Interview with Dixon Jones
As part of our coverage from the Share 14 conference in San Francisco, I caught up with Dixon Jones from Majestic SEO to discuss topical trust...
WordPress 4.0 Now Available To Download
WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your...
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks
Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of...
Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables
Chinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device,...
Shortlist Announced For The 2014 US Search Awards
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday...
How to Combat & Recover from Negative SEO Attack: The Survival Guide
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money,...
5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes
When you activate a plugin that’s not compatible with your WordPress setup, it’s likely to be immediately apparent. If something’s not right, odds are your site...