Latest SEO Articles
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Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
Yelp to Introduce Video Reviews
Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews...
New Research From Conductor Concludes Google Has 85% of Search Traffic, Not 67% as comScore Reports
Conductor has written a whitepaper around research that debunks some of comScore’s regularly released search market share numbers. Their findings were definitely enlightening, to say...
SEO 101: Are You Being Outranked by Your Own Content?
Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in...
E-Commerce 101: How to Get Started with SEO For Your Products on Amazon
It’s clear that Google and YouTube rankings are some of the most sought after rankings, but if you’re an e-commerce site or looking to sell...
What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates
This week, Google announced that Google Panda 4.0 and a second iteration of its Payday Loan update have both been rolled out. We reached out...
Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates
Over the past 12 hours, we’ve had confirmation from Google that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0. Panda...
For the Non-SEO: What is “Bad Link Building”?
This post is aimed squarely at people who are not SEO practitioners yet but want to learn a little about Search Engine Optimization, as well...
SEO 101: Is a Fast Google Penalty Recovery Possible Using the Google Disavow Tool?
If your website falls prey to a Google Penalty, could you “resurrect” your website in search engine rankings within a very short period of time (such...
Why Link Building Will Not Die, Just Evolve
“Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years. It wasn’t too long ago,...
Personal Branding and Guest Posting Tips From an Expert: An Interview with @SujanPatel
As you may know from my other interviews with Anne Ahola Ward of CircleClick, Eli Schwartz of SurveyMonkey, and John Doherty of HotPads, Search Engine Journal has partnered with...
7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it...
Using Data to Predict Consumer Behavior and Improve Marketing Success
Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing...
Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics
I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google’s keyword data for paid search becoming ‘not provided’. Marcus shared his...
How to Best Optimize Your Content Strategy
In it’s essence, content strategy has existed on the internet since its infancy. At that time, most people just ignored the topic because it wasn’t of interest. Content...
It’s May 2014, and Here Are Four Ways that SEO Is Drastically Changing
The only unchanging truth about SEO is that it’s always changing. I almost didn’t write that line, because it sounds so cliche. I don’t want...
7 Search Engines That Take You Beyond Simple Site Search
The Internet was born decades ago in computer science laboratories and only produced a trickle of information compared to what we see now. It has...
Searchmetrics X SEJ Interview Series: John Doherty of HotPads
As you may know from my other interviews with Anne Ahola Ward of CircleClick and Eli Schwartz of SurveyMonkey, Search Engine Journal has partnered with...
International Rank Checking: Four Ways To Get Results for Free
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a...
It’s Not All About Ranking: Benefits of Backlinks Beyond SEO
Google’s search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes,...
Optimize Your Landing Pages For User Intent: Interview With Jonah Stein
As part of our SEJ interview series, I caught up with Jonah Stein of ItsTheROI to discuss conversion rate optimization. Jonah has 17 years of online...
Why is Schema Markup Important? via Marcus Tober of Searchmetrics
I recently had the opportunity to sit down with Marcus Tober, CTO of Searchmetrics, to discuss the ins and outs of Schema markup. In my...
![Killer Conversation Analytics: 29% of Calls Result in Conversions [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-63a45e94c4cfa-sej-760x399.webp)
Killer Conversation Analytics: 29% of Calls Result in Conversions [Infographic]
Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in...
The Evolution of the SEO Professional
“Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive infographics? They are the new thing!”...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
How to Perform a SWOT Analysis For Your Digital Brand
Learning Through The Example of SWOT Analysis: Nokia In “Encyclopedia of Management Theory” Eric Kessler wrote “companies that keep analyzing their strengths, weaknesses, opportunities, and...
Conversion Rate Optimization (#CRO) for Lead Generation Websites
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone...
Marcus Tober @Searchmetrics on “Search Experience Optimization”, Global SEO and Work/Life Balance
I recently caught up with Marcus Tober, CTO of Searchmetrics, at his new office in San Mateo, California, to discuss the global expansion of his...
5 Optimization Tricks That Are Always Overlooked
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...