Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
3 Uncommon Ways to Pump Up Traffic (When You’re Broke)
Modern digital marketing is easy. All you need to do is invest thousands and thousands of dollars in PPC, design, writers, infographics, and movie quality...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across different channels, and forging identities that previously...
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...
STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org
Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of tools to help webmasters incorporate structured data...
You Can Make a Difference: Panda/Penguin Art Auction to Benefit Dana @Lookadoo
As many of you know, in November of last year, one of the search industries most appreciated members, Dana Lookadoo, was in a freak cycling...
The Pros and Cons of HTML5: An #Infographic
One of the most important trends in web design has been the rise of HTML5, which is touted as one of the ideal languages of...
“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
SEO 101: How Google Algorithm Changes Are Impacting #Marketing Processes
Ever notice how you have to go back and make changes to your website each time Google makes an algorithm change or adds a new...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
The Top 10 Responsive Design Sites For Mobile
Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
How to Use Data to Prove the Value of SEO
It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. The cost of SEO has grown exponentially....
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest / Hummingbird / Panda World
Finally. The ultimate guide to end all ultimate link-building guides. Do you want to learn how to build relevant and high-quality links to your website,...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Airbnb SEO Meetup #Interview: Negative SEO and Its Impact on Google Search Results
Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging,...
The Many Uses of Backlink Analysis
Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of...
#SMX West 2014 Recap: Day 1
The Search Marketing Expo started March 11, 2014 and I was there front and center, alongside SEJ’s John Rampton, to get the inside scoop on...
Data Feed Syndicators Are Only the Beginning for Local Marketing
Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is...
Ann Smarty of MyBlogGuest Responds To Google Penalty
Matt Cutts broke the news via Twitter early this morning that Google’s webspam team had penalized a “large guest blog network.” Today we took action...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
7 Free & Paid Comparison Shopping Engines to Fuel Your Store’s Sales
Consumer Futures research shows over half (52%) of users use comparison search engines (CSEs) on a regular basis for their on-line shopping and 80% use it...
Converting the New Mobile Consumer
5.1 billion human beings owned a smart phone as of early 2012. 4.2 billion human beings own a toothbrush. We live in the technology era,...