Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
SEO 101: How Google Algorithm Changes Are Impacting #Marketing Processes
Ever notice how you have to go back and make changes to your website each time Google makes an algorithm change or adds a new...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
The Top 10 Responsive Design Sites For Mobile
Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
How to Use Data to Prove the Value of SEO
It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. The cost of SEO has grown exponentially....
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest / Hummingbird / Panda World
Finally. The ultimate guide to end all ultimate link-building guides. Do you want to learn how to build relevant and high-quality links to your website,...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Airbnb SEO Meetup #Interview: Negative SEO and Its Impact on Google Search Results
Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging,...
The Many Uses of Backlink Analysis
Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of...
#SMX West 2014 Recap: Day 1
The Search Marketing Expo started March 11, 2014 and I was there front and center, alongside SEJ’s John Rampton, to get the inside scoop on...
Data Feed Syndicators Are Only the Beginning for Local Marketing
Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is...
Ann Smarty of MyBlogGuest Responds To Google Penalty
Matt Cutts broke the news via Twitter early this morning that Google’s webspam team had penalized a “large guest blog network.” Today we took action...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
7 Free & Paid Comparison Shopping Engines to Fuel Your Store’s Sales
Consumer Futures research shows over half (52%) of users use comparison search engines (CSEs) on a regular basis for their on-line shopping and 80% use it...
Converting the New Mobile Consumer
5.1 billion human beings owned a smart phone as of early 2012. 4.2 billion human beings own a toothbrush. We live in the technology era,...
#SMX West 2014 Recap: Meet the Search Engines
Danny Sullivan (Founding Editor, Search Engine Land), Matt Cutts (Distinguished Engineer, aka Head of Web Spam, Google), and Duane Forrester (Senior Project Manager, Bing) held...
Connecting the Customer Experience with Marketing Data: An Interview with LiveRamp
Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data,...
SEO Expert Jason Acidre, AKA Kaiser The Sage, Takes Part In Informative Reddit AMA
Jason Acidre is the Co-founder and CEO of Xight Interactive, an online marketing agency based in the Philippines, but he’s best known for his blog...
10 Great Social and Web Analytics Tools
In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make...
SMX West Speaker Interview Series: Greg Sterling Discusses Mobile SEO
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...
The SEJ x SMX West Interview: Brian Clark of CopyBlogger
I had the opportunity to interview marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure...
How to Capitalize on Semantic Time Savings for Online Advertising
Semantic technology is a term we have all heard, but does anyone really know what it means? It’s heralded by the likes of Google and...
Yahoo News: Company Acquires Vizify, Removes Facebook And Google Log-In Options
Yahoo has been in the news multiple times over the past 24 hours, which is notable considering the company doesn’t get nearly the amount of...
Google Announces New Analytics Academy Class Starting Next Week
In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google...