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Improving Online Sales: What Leads to Checkout Abandonment? #Infographic
Setting up an online business used to be considerably cheaper than setting up a brick and mortar business establishment. This has significantly altered in the past...
The Time Has Come: How to Actually Create a Video Rich Snippet
There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way...
Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How
A lot of marketing experts will tell you that SEO is the driving force behind conversions. I’m here to tell you it’s not. SEO can...
How to Find and Build Powerful EDU Backlinks
Backlinks from edus can be very powerful and valuable to your SEO efforts. However, it is important to remember that their value doesn’t come from...
Brands vs. Retailers – How Is the Attractiveness of a Market Reflected in Search?
When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but to spot patterns. For me, one of those...
How Two Top European Clothing Giants Overpowered the Search Marketing Competition
Editor’s Note: The comments at the end of this article have indicated one of the companies mentioned in this post may not be as “white...
Increasing Local Reviews: Integrating Offline Marketing Tactics
When we discuss local SEO, most conversations revolve around online marketing strategies and recommendations – fix title tags, include keywords, claim g+ locations, citations, link...
What Are SEOs Even Good At Anymore?
We used to be magicians; we used to be tech-savvy entrepreneurs that challenged the might of Google’s algorithm, and for a long time we were...
Google Makes Change To Webmaster Guidelines: Don’t Block Ads With Robots.txt
An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination...
![The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2014/02/0207_WebDAMSolutions_SEJ-760x389.webp)
The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]
The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to...
Yahoo Improving Local Search Through Partnership With Yelp
In a report published over the weekend by the Wall Street Journal, Yahoo looks to be improving their local search efforts through a partnership with...
The SEJ x SMX West Speaker Interview Series: Rand Fishkin
I had the opportunity to interview five marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure to attend...
US Health Insurance: A Case of Impressive Search Visibility
Let me tell you the story of a man, whose personal problems with health insurance led him to create a website, for which the volume...
A 101 Guide to Deep Links: Why They Matter, and How to Get Them
Many novice link builders focus solely on linking to a site’s home page. It’s a rookie mistake to be sure, one I’ve seen committed numerous...
Voice Search SEO: Is Hands Free Search a Hands Down Winner?
SEO has always been built on shifting sands. As the major search engines’ algorithms evolve, SEO practitioners have had to adapt their tactics to keep...
Got Hit by “Not Provided”? Grab Your Organic Keyword Data!
Last year was very thrilling for Google as the company updated many of their products. We’ve seen some tools like Google Reader being shut-down and...
What Internet Marketers can Learn from Nelson Mandela
Though Nelson Mandela has left the mortal world, his life – a true legend – has many immortal messages to teach us. You don’t have...
Why Your High Ranking in Google Could Be a Failure Point
We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free...
Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US
It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device...
Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...
SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those...
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
Emerging Channels Challenge SEO for Mobile Marketing Dollars
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used...
Should Marketers Have a “Mobile First” Mindset? Twitter Seems to Think So
Twitter made headlines Monday when it announced that it was launching a new look for its desktop pages to unify the user experience across various...
6 Tips For a Stronger Mobile Presence on Search Engines
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Infographics for SEO: Scaling the Development Process
You already know that infographics can be a powerful link acquisition medium for your website. Sure, your infographic has to be actually interesting to people, and you...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Latest Developments In Retargeting Advertising: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising. There have been a...
Your First Days as Head of Digital Marketing
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together...