Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Jennifer Van Iderstyne, Kenny Hyder, Loren Baker, Greg Boser on Linkbuilding: #Pubcon Session Recap
SEJ’s #Pubcon event coverage is sponsored by CopyPress, “Centralize Your Content Performance.” Today’s late morning session on the last day of Pubcon “Links with Maximum...
Google Updates DoubleClick For Publishers Ad Serving Algorithm
The Search Engine Journal team received an email from a member of the Google DoubleClick team last afternoon that announced that changes to the Ad...
How a WordPress Child Theme May Save Your Business Some Day
Imagine tweaking your WordPress theme for hours, aligning those images, increasing line height so text is easier to read, setting that call-to-action button color, making...
Google Releases An Update To The AdWords Ad Rank Algorithm
Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a...
Google Analytics Indepth Look: URL Destination Goals
Google Analytics (GA) actually has a lot more useful features than you might think. So many companies use the few tabs and just put the...
U.S. District Judge Orders Yahoo! to Add Microsoft Search to Remaining Markets
News of the ruling on the case between Yahoo! and Microsoft regarding the continual rollout of Microsoft’s search technology into Yahoo’s international markets became public...
The Times Are a-Changin’: Why Paid Search Isn’t as Easy as It Used to Be
Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The...
Why Should We Do Everything Google Says?
I have said this before, I love Google. I live and breathe Google. But the other day at dinner my husband and I were talking...
7 Tricks For Making Landing Pages Work For You And Your SEO Clients
What makes a landing page work? Why do some landing pages get people to stay, convert, and get shared socially, while others are just given...
7 Ways to Quickly Increase WordPress Speed
Everybody seems to be in a hurry these days, and online loading times matter. Studies show that speedy WordPress websites perform better in terms of:...
Android Users Can Now Manage Their Google Places Listing on the Go With New App
Marketers now have a new tool to mange their Google Places for Business listing while on the go with Google’s new Android app. The new...
Head to Head: How Fantasy Football is Kinda Like SEO
The League/Facebook Even if you’re not a sports fanatic, you know very well that a lot of people are glued to their TVs and checking...
Just Launched Google Media Tools Aims to Help Journalists
The Google+ for Media: ATL Summit brought some big news today, as Google announced its launch of Google Media Tools, a website designed to help...
*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more...
Por Un Link Building Más “Comunicativo”
Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in...
Local Carousel Rankings Are Out: The Verdict
The local carousel design has been in effect since June of this year, so it’s about that time when experts try to measure its success...
5 Important Internet Marketing Lessons from Steve Jobs
Steve Jobs took a unique approach in everything he ever did. This uniqueness of his personality, his modus operandi, his products, and the entire Apple...
SEO Contest to Get The Season Started! Enter Today!!!
Calling all creative internet marketers! There’s just one week left in the Search Engine Journal and Advice Interactive Group SEO Monster Mash recipe contest. The top five...
Conversion And Optimization Strategy With Syed Balkhi (Video)
In this interview I catch up with Syed Balkhi from WP-Beginnger. He’s been building web sites since he was 12 years old. Here are some...
Interview With Erik Ford From BoostCTR: What Massive Opportunity Are Advertisers Missing Out On?
In an interview conducted at SES 2013 in San Francisco, Erik Ford of BoostCTR leads a discussion on one crucial element that can give any campaign a serious competitive...
4 Link Building Opportunities Minus the Content
Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines,...
September 2013: Best of Search Engine Journal
#1: 3 Ways Content Will Be Affected by Google’s Latest Hummingbird Update By: Rick Egan Google seems to be coming up with new updates sooner...
Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong
It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you,...
Exclusive: Major Change Made to Google Analytics – Dashboard Functionality Change
It looks like a major change to the Google Analytics dashboard and functionality is being rolled out. The screen grabs below show a change from...
Flashy vs. Simple Websites: Does One Lead to Better SEO?
It’s easy to get carried away when creating your website because A). Creating a website is fun, and B). There are tons of different options...
EL Futuro del SEO Profesional. La Estrategia
Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in...
Interview with Link Building Expert Barrie Smith
Barrie Smith is an experienced link builder, having worked with Receptional for almost nine years. He has worked on numerous successful SEO and link building...
Bruce Clay Explains Internet Marketing Cube Theory At #SESSF
In an interview conducted at SES 2013 in San Francisco, Bruce Clay explains his internet marketing cube theory. Bruce Clay is the Founder and President of Bruce Clay...
What SEO’s can make of Google In-depth articles
Google In-depth articles is a new search result option introduced by Google in August 2013. Along with News, Images and a number of other familiar...
Link Building Through Outreach and Content Refreshing
Link building with content is more than “create good content and they will come.” It rarely works without a bit of human promotion. A common...