Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
17 Ways to Stand Out from Your Website’s Competitors
In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you...
Measuring Your Blogger Outreach Campaigns
Many pros say that blogger outreach campaigns can’t accurately be measured; however, we need something to take back to our boss, right? We need to be able to compare...
Organize And Retarget Your Data With Perfect Audience
In this episode of Search Engine Journal, Murray Newlands interviews Perfect Audience CEO Brad Flora about Perfect Audience’s dynamic retargeting tool and the ways in...
PubCon’s Brett Tabke and Joe Laratro Bring Out a Packed House for DFWSEM
To hear Brett Tabke tell it, were he to start a web-based business from scratch today, he’d do things quite a bit differently than what most...
University Researchers Have Developed a More Personalized Search Engine
North Carolina State University researchers have developed a search engine that is better at personalizing results for users, according to Phys.org. The researchers first wanted...
7 Ways to Get Content Ideas from the Client
Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that...
Why it’s Getting Harder and Harder for New Advertisers to Get Success with AdWords
It would be hard to say with a straight face that AdWords isn’t evolving. Lately, I’ve seen a big amount of experienced advertisers looking for...
StumbleUpon Now Profitable; Predicted Revenues Up 33% Since 2012
Even though StumbleUpon has had its ups and downs since it came out in 2001, Bloomberg is reporting that the bookmarking service is now profitable,...
Please Welcome Murray Newlands to the Search Engine Journal Team
I’m pleased to announce that Murray Newlands is joining Search Engine Journal as our Deputy Editor. I loved his SES San Francisco coverage for SEJ. We are...
Create Mobile Video Ad Campaigns Like A Boss
The increase in popularity and use of mobile devices is making 2013 an enormous year for digital marketers. Never before has such an opportunity existed...
Ad Copy Optimization: Have We Been Doing It Wrong?
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing...
Content Marketing Strategies for Brands—An Interview with Marc Purtell
“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued...
Study Determines Google+ Shares Have Little Impact on Search Rankings
Eric Enge, co-author of The Art of SEO and a speaker at SES SF 2013 last week (here’s a recap of his AuthorRank session) just released...
Paid and Organic Traffic in One Adwords Report
Google published a new feature which lets Adwords users analyze organic and paid traffic in one report. The reason why such a report was provided...
Google AdWords Editor:Your Powerful Campaigns Editing Tool
Quick Intro The Google AdWords Editor is a free offline tool from Google that allows you to manage your Adwords Campaigns quickly and also offers...
What Are The 15 Most Downloaded Smartphone Apps in the U.S.?
I recently spotted a nifty little chart that revealed the top 10 countries with the highest average of downloaded apps. Coming in at the top...
Facebook Introduces Larger Images For Link Share Posts
An announcement by Facebook confirms what you may have already noticed through interacting with the social network this week; larger images are now standard for...
Google and Facebook: The Keys to Data-driven Content that Truly Delivers
As TV, radio and print advertising and other traditional marketing channels become less effective; marketers and their agencies are turning to search and social as...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
Why is Content Part of a Smart SEO Strategy?
Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with...
Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how...
Successful Link Building in the Content Marketing Era
Make no mistake about it: SEO is getting tougher. A lot tougher With Google becoming increasingly sophisticated at identifying and penalizing unnatural link profiles, it’s...
12 Social Mobile Messaging Apps to Replace SMS
Social mobile messaging apps are one of the most popular and fastest growing applications on iTunes and Google Play. Why is this the case? Money....
SEJ at SES San Franciso: #SESSF 2013 Day One Recap
The SEJ team has been all over SES San Francisco and will continue to be here over the next couple of days. We have...
Google Webmaster Tools Offers Better Backlink Data For Site Owners
Based on feedback from the webmaster community, Google has made some changes to their free Webmaster Tools product that they announced today. Webmaster Tools provides...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
Eye Tracking to Boost Conversion Rate of your Ecommerce Site
Do you know that your website images play a biggest role in boosting up the conversion rate of your website? To know the importance of...
How Brand.com Reviews Suppression Helps Boost Online Reputation
Today we’re going to be talking about how Brand.com reviews suppression helps boost online reputation. If you have ever used Yelp or Google Reviews, you...
Adobe Launches New Optimization Software – Adobe Target
Adobe is known for a lot of things—Photoshop, Flash, Premiere, etc.—but what you probably don’t know is that the company has created a brand new...