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Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack
Link building is a critical part of any search engine optimization effort, but sometimes the manual methodologies get old. The good news is, you can...
6 Ways To Optimally Use Keyword Match Types for AdWords Success
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For...
Facebook Just Hit 1 Million Plus Advertisers!
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when...
Tips and Tricks for Optimizing Time Sensitive Pages
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout...
“Good Morning Dallas”– Watch Search Engine Journal’s Editor John Rampton, Live
D! The Broadcast, a live Dallas morning show along with Advice Interactive Group, a Dallas-based Internet Marketing agency, asked SEJ’s editor John Rampton to walk...
Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough)
image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the...
Things You Need to Know About Bing Ads Quality Score
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order...
Small Businesses Can Still Have Big SEO Success
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the...
How to Prepare For Google’s Summer Algorithm Plans
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What...
This Week in Search: Social Media Impacts SEO
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media...
Why New AdWords Image Extensions Will Steal All Your Leads
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s...
6 Reasons Why Small Businesses Often Fail With AdWords
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their...
Experience Forums On Your Mobile Phone With Topify
Do you use forums as part of your marketing? They can be a great way to get your name out there, make new connections, and...
Reach A Definite Logical End Using Infinite Scrolling
Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
Google Reader Is Almost Gone, But Do You Really NEED An RSS Reader Replacement?
It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner....
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...
How to Use Simple Math to Get Better Insight – Part II
In the Part I of this series, I highlighted how you can assess the value of your campaigns average KPIs and how to identify outliers for...
Matt Cutts: Google Webmaster Penalty Emails to Include Examples of Bad Links
We’re here live at SMX Advanced in Seattle where Matt Cutts is on stage being interviewed. Matt Cutts said that Google Webmaster Penalty emails will...
Improve Mobile Search Experience To Receive New Ranking Benefits
Mobile is huge and you can’t deny it. More and more searches are being conducted via mobile search. Whenever technology advances, it generally takes a...
5 Useful Google Authorship Cheatsheets and Infographics
I’ve doing a lot of digging into Google Authorship for some time now. It’s amazing to watch Google experiment with it! But how does it...
7 Killer Landing Page Design Tips to Maximize Your Conversion Ratio
image credit: ShutterStock One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about...
Top SEJ Posts For The Month of May
Phew! What a month for the SEO industry and the SEJ during May! In this post I’ll be summarizing the top 6 articles. #1...
Big Apple Updates For Search Marketing Professionals
So I’m watching #WWDC today, Apples big event. Today they’ve launched a new Macbook Air, Mac Pro and among other things… iOS 7. You...
How to “Level-Up” Your Guest Posting Efforts
A typical life-cycle for most effective SEO tactics (and really most marketing tactics follow a similar trajectory) looks something like: Tactic starts to work, and it’s...
Have You Downloaded Google’s App, Called ‘Keep’ Yet?
Google is on a roll when it comes to mobile applications. First they come out with the new Google + Local app, now they come...
This Week in Search: Blogging Outreach
This week in search we talk about everything to deal Blogging Outreach and what you should be doing when contacting bloggers. We try and cover...
An Update On The Ad Revenues For Both Google & Microsoft
It’s always fun to see the ad revenues of the major search engines. Last year it was projected that Microsoft would net $1.4 billion in...
Exclusive: SmarterContent.org Launch to Compete with Inbound.org
SmarterContent.org was born from the passion that we have as a team around marketing great content. The idea started with the fact we were beginning a re-branding process...
Seeing Success In An Increasingly Competitive AdWords Market
It’s no secret – the world of online marketing is becoming flooded with more and more competition as the days go by. Business owners are...