Latest SEO Articles
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The 5 Essential Steps to Effective Content Marketing
It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get...
Yahoo’s Search Results Page Has Been Improved!
Is Yahoo your primary search engine? You’ll find that each search engine appeals to a particular demographic. After doing some research Yahoo appeals to the...
What Is The Future of The Rel=Author Tag? via Matt Cutts
Google authorship and the rel=author tag has been around for a little while, have you been taking advantage of it? Personally, I’ve noticed an increased...
SpongeBob’s Guide to User Experience for Beginners
SpongeBob may be not willing to disclose the secrets of cooking Krabby Patties, but he can talk for hours about user experience and hospitality. Man,...
Exclusive: GinzaMetrics SEO Platform Gets New Features, Content Marketing Refresh
GinzaMetrics, one of the more comprehensive Enterprise SEO dashboards out there, has undergone a a pretty large feature makeover, adding new features along with improved...
What’s Next In Search – 2013
Over the past month I’ve been wondering what’s going to happen in the search world. I stumbled across this video and thought Marcus Tandler talks...
Matt Cutts’ Take On SEOs After New Update
How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new...
Google’s Penguin – Beginning to Flex its Muscles
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve...
Television Is About To Change In A Big Way, Thanks To Search
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a...
SEOMoz Changed Their Name Today
Fellow SEOs around the world have been following SEOMoz for a while and today they made a big move. What did they do? They changed...
Five Ways To Fail In Your Multilingual Search Engine Marketing
Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed...
How Google Gambles With Your Rankings: 3 Ways to Arm Yourself
As we all know, Penguin 2.0 is out now. Some are surprised that the impact of the update wasn’t as large as they suspected, while...
How To Make Your Website Sticky
What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface...
The Inconvenient Truth About SEO
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in...
This Week in Search: Penguin 2.0 Video Update
This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up...
Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at...
Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly...
Google Just Unleashed Its Penguin 2.0 Update
Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin....
Manual Action Case Study
From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard...
10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II)
We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes...
Why You Should Not Ignore Pinterest in Your Social Media Strategy
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from...
Pinterest Gets New ‘Rich’ Pins
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on...
Is Tumblr Worth as Much as Overture to Yahoo?
The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the...
10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II)
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is...
A Guide To Choosing A Competitive Title For Content Marketing
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
Three Killer (and unfortunately most ignored) Link Building Ideas
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still....
How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds...
BloomReach Launches Content Quality Metrics
BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven’t checked out BloomReach, they are a pretty sweet...
An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources,...