Latest SEO Articles
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How to Use Video to Promote Your Website
The longer the video is, the less likely it is it will be watched. Everybody who gets to deal with website promotion in the search engines...
Hotel SEO and Beyond: How To Optimize For Hotel-Related Google Search Queries
Summer is a great time to speak about hotel SEO. As reported by the US Travel Association [http://www.ustravel.org/] last year, US residents alone took nearly...
Google Chromecast Set To Directly Compete With Apple TV?
Yesterday Mario Queiroz, the Google VP of Product Management, introduced Google’s new product. It’s called Chromecast and I believe it’s their move to directly compete...
Why Relying On Organic Search Traffic Alone Is A Risky Business
image credit: Shutterstock We have all been guilty of relying on organic search traffic and organic search traffic alone as a traffic source at some...
Forget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0
It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords...
Tips For Creating A Strong, SEO-Friendly Twitter Community From Nestivity CEO Henry Min
Nestivity is an innovative tool that enhances a brand, business or individual’s Twitter conversations. Rather than having one-off, short-lived exchanges of information, Nestivity enables users...
Could Google Authorship Offer Protection Against Future Google Updates?
image credit: Shutterstock After the roll out of Penguin 2.0 by Matt Cutts and the Google Webspam Team, the SEO industry as a whole is...
Are You Looking At Paid Advertising the Right Way?
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This...
3 Reasons Why SEO Education Matters
Sometimes it seems like we, in the SEO industry, are constantly defending our legitimacy and reputation to the outside world. I received a phone call...
Google Has Released A 10 Day Panda Update
*Update: Some of the information I originally posted was faulty. We were reporting news that others had deemed as true without checking our facts. We’ve...
The Value of Google Result Positioning
Since Chitika Insights’ last report in May 2010 about the value of Google result positioning, the Google search algorithm has changed hundreds of times. With...
5 Ways to Avoid Link Patterns
Anything that irritates Google’s users is a threat to Google. Any tactic that, en masse, reduces user satisfaction is something that Google would like to...
Link Building Begins with Research and Research is Nothing Without a Human Brain
A link requires two websites. If you’re building links one of those websites already belongs to you but when the other website comes in, that’s...
Blogging Popularity Among Fortune 500 Companies Has Increased By 50%
We know that CEO’s in Fortune 500 companies have been slow to use social media. Brent Csutoras showed that to us through an infographic last year. How have...
Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?
Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control,...
Google Analytics Custom Reports for Enhanced Campaign Management
<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and...
Is There Value In Your SEO Rankings?
If you are asking yourself this question they you are probably thinking about selling your website. Or you want to know what your website is...
5 Important Link Removal Facts Post Penguin 2.0
Penguin 2.0 launched May 22nd, causing many sites to lose vital rankings, visibility, and traffic. This will without a doubt lead to yet another wave...
The Importance of Mobile Optimised Content
We heard so much about content marketing in 2012 we were probably talking about it in our sleep. Hot off the heels of another algorithm...
New Google Study Shows The Relationship Between Mobile Ads and Mobile Search
Should you run mobile ads if you already have first page rankings? Lots of advertisers have wondered this question. The answer is yes. Just a...
SEO: The Future of Search Results
10 blue links. This is how search engines currently answer questions — over a billion times each day. But what if instead of seeing 10 results,...
Who Are The People in Your Neighborhood?
Who are the people in your neighborhood? In your neigh-bor-hoood! And no, we aren’t talking about the little blue garbage man or the crazy cat...
How Voice Search Is Changing SEO
Voice search is really taking off. I use it constantly and I know many of my peers do as well. Why type with your hands...
How To Get Personalized Shopping With Mobile Browsers
BloomReach, the big data company announced today a multidevice shopping experience that delivers custom content to mobile users. I had a chance to sit down with...
The Dangers Associated With An Author’s Bio
image credit: ShutterStock In the past algorithm update of Google, a lot of traditional strategies in off-page SEO have been set aside by SEO pro to...
The Challenges of Localizing Your Website
image credit: ShutterStock There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation,...
Don’t Always Follow. Chart Your SEO Path
In Jayson DeMers recent SEJ post, 10 SEO Industry Trends: A Look at What’s Ahead for SEO at 2013 and 2014, he covers the major...
5 Good Habits To Ensure Success With AdWords
Through the years of working with AdWords, I’ve experienced many different scenarios and worked in many different environments. It’s funny how sometimes you don’t even...
Google Just Released Google Maps For Android Smartphones & Tablets
There’s no question that apps which tell directions have revolutionized our lives. Can you even remember the last time you used a map or an...
Stay Up To Date In The Industry With Google’s New Databoard
Sujan Patel said it so well last year when he said that it’s important to stay up to date. Our industry is constantly evolving with...