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Matt Cutts’ Take On SEOs After New Update
How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new...
Google’s Penguin – Beginning to Flex its Muscles
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve...
Television Is About To Change In A Big Way, Thanks To Search
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a...
SEOMoz Changed Their Name Today
Fellow SEOs around the world have been following SEOMoz for a while and today they made a big move. What did they do? They changed...
Five Ways To Fail In Your Multilingual Search Engine Marketing
Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed...
How Google Gambles With Your Rankings: 3 Ways to Arm Yourself
As we all know, Penguin 2.0 is out now. Some are surprised that the impact of the update wasn’t as large as they suspected, while...
How To Make Your Website Sticky
What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface...
The Inconvenient Truth About SEO
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in...
This Week in Search: Penguin 2.0 Video Update
This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up...
Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at...
Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly...
Google Just Unleashed Its Penguin 2.0 Update
Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin....
Manual Action Case Study
From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard...
10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II)
We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes...
Why You Should Not Ignore Pinterest in Your Social Media Strategy
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from...
Pinterest Gets New ‘Rich’ Pins
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on...
Is Tumblr Worth as Much as Overture to Yahoo?
The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the...
10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II)
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is...
A Guide To Choosing A Competitive Title For Content Marketing
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
Three Killer (and unfortunately most ignored) Link Building Ideas
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still....
How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds...
BloomReach Launches Content Quality Metrics
BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven’t checked out BloomReach, they are a pretty sweet...
An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources,...
How To Enable Adsense Reporting in Analytics for Multiple Websites (Links & Pictures)
The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that...
How To Break Up With Google in 3 Easy Steps
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult...
This Week In Search – What’s Going On With Bing Search?
This week in Search we’re going to be talking about Bing and how’s it gaining market share on Google. We’ll also go into search behaviors...
Beyond Search Rankings: Using SEO to Improve Site Optimization
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that...
Thrifty Digital Marketing Strategies for Greater Search Engine Optmization
Hi. My name is Jason and I’m a bit of a mental case. My wife likes to send me links to products she’d like to purchase...
Co-citations vs Anchor Text Which Will Win During 2013?
Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or...