Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Co-citations vs Anchor Text Which Will Win During 2013?
Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or...
10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines
Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your...
Money keywords? Amen.
You’ve heard this before, but I doubt you were listening. It sounds obvious, but almost none of the advertisers who seek me for advice actually...
Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts
You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there– but it is also the scarcest variety, rarely...
Welcome Slobodan Manic to the SEJ Team!
We are super excited to announce that Alpha Brand Media, Search Engine Journal’s publisher, has a new CTO. Slobodan Manic is responsible for all things technical across the ABM...
How to Use Simple Math to Get Better Insights
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how...
An Introduction to Naver and SEO in Korea
Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it...
Get Found First Acquires QualityScores
Industry news is important. If you want to stay up to date as the online advertising space evolves, it is critical that you not only...
April 2013: Best Of Search Engine Journal
Based on pageviews, here are the top 10 posts for the month. Congratulations to the authors! # 1. Local SEO in 5 Easy Steps By: Zain...
YouTube Will Now Monetize Its Premium Content
Up until this moment, youtube users have only ever had one way to make money, and that was through Adsense. As many of you may...
The Definitive Guide to Recovery from the Unnatural Link Penalty
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly...
This Week In Search – What’s Going On With Links?
As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on...
Search Engine Journal Hits 40K Facebook Fans
We would like to take time today to say thanks to our Facebook fans! You guys are awesome! For the latest news and Search...
“Look Ma, no pager!” Scaling a WordPress Media Network Without Losing Your Sanity
When I was CTO of ABM, I learned the hard way how to efficiently on-board and manage both small sites and large sites. My hope...
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
HTML5: An Essential Weapon for SEOs
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...
LinkedIn Finally Becomes ‘More Social’
A month ago LinkedIn improved the search, have you enjoyed the changes? Today they just rolled out all kinds of new features that I think...
Search Ad Display Remarketing Is Now Out of Beta
As you know may or may not know, Google’s advertising platform contains the GDN (global display network). Within that network, Google gave us the ability...
15 Most Overused SEO Icons and Symbols
While search engine optimization (SEO) is not an abstract concept, it isn’t exactly easy to depict visually either. That might explain why so many companies fighting...
4 Under-the-Radar Tips for Optimizing PLAs
As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
Google Analytics Premium Is Coming To France, Germany and Spain
Google came out with a premium version of Analytics back in 2011 and up until now, it’s had limited availability. Fortunately, our friends in France,...
Have You Seen The New Upgrade Center In Google Adwords?
Ever since Google added enhanced campaigns to Google Adwords, they’ve been improving their processes. Fortunately for us, they save time and make our job a...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
AdGooRoo Report Pits Bing Ads against Google AdWords in Six U.S. Verticals
Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are...
SEO Failure? Where to Point the Fingers
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations,...