Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
What the Facebook News Feed Redesign Means to Your Business
Last Thursday, Mark Zuckerberg hosted another big press event at the Palo Alto headquarters of Facebook to introduce the new look of the News Feed....
Search Query Data Now Auto Imported Into RavenTools
Ever since Google announced that it won’t be releasing search data for people logged into Google and instead offing “not provided” we’ve been waiting for...
New Facebook News Feed May Include Content Feeds
Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be....
How to Run a Successful Facebook Marketing Campaign
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there are...
Introducing Search Engine Journal Guest Columnist Srinivas Rao
I’m very pleased to introduce SEJ’s first weekly columnist, Srinivas Rao. Srinivas comes from the world of online publishing and specializes in audience development and...
Google Releases Location Bid Adjustments and Offer Extensions
Have you tried out Enhanced Campaigns? Have you converted your campaigns over to them yet? Google just announced new location-oriented features to it’s Enhanced Campaigns feature...
WordPress Offers New Options for Small Business
WordPress.com, the popular blog hosting site, has added another service level to their paid services. Now businesses have the option of a WordPress hosted website...
Introducing: AdWords ‘Similar Audiences’ Targeting
Are you currently advertising using Google AdWords? Looking for ways to get your ads seen by more people while still ensuring that your traffic is...
Why Link Building Isn’t a Cookie-Cutter Process
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so,...
SEO Without Borders: A Guide to International SEO
1. Domain Name 2. Structure 2.1 Domain Directories 2.2 Separate ccTLDs 2.3 Separate Subdomains 3. Translation 3.1 Professional Translation 3.2 Google Translate 4. Markup...
Own a Franchise? Top 5 Things that Make Your SEO Different (and How to Adapt)
Many people are aware that owning a franchise is different than owning your own businesses; however what many do not realize is that there are...
Facebook Set to Unveil Changes to News Feed
This Thursday Facebook will hold its second big media event of the year. In January they invited us to “see what they’ve been building.” The...
Leveraging Pinterest For Guest Post Opportunities
Everyone is looking for guest post opportunities these days, but one avenue that doesn’t get discussed about often is leveraging Pinterest for guest post opportunities....
Are Search Engine Marketers Warming up to AdWords Enhanced Campaigns?
As of the time of this writing, it’s been just over 3 weeks since the release of enhanced campaigns, the biggest upgrade to AdWords in...
How Search Works – Google Tells All
In an ongoing effort to enlighten us and fight spam, Google tells all today in an infographic entitled How Search Works that was released just moments ago....
As Google’s Search Share in China Shrinks, a New Competition Emerges
Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field. The leader in search engines,...
SEO for WordPress Blogs: Getting the Basics Right
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform which can...
Facebook Inks New Partnerships for Better Ad Targeting
Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space. The Custom Audience...
Social SEO Insights for the New Age of Search
“Suddenly the fingers of a man’s hand emerged and began writing opposite the lampstand on the plaster of the wall of the king’s palace, and...
100 Million Actively Use #Instagram Every Month
Yesterday, Instagram Co-founder, Kevin Systrom, announced that the photo sharing app is now in the hands of 100 million active monthly users. The company has come...
Please Welcome the New Editor of SEJ, John Rampton
I’m excited to introduce John Rampton as the new Managing Editor of Search Engine Journal. John is a great guy with a lot of love...
The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be...
6 Free Google Docs Every SEO Needs To Have
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools...
Spotify & Ford: Voice-Activated Music Streaming
Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps. Next...
Step-by-Step Guide to Qualifying Your Backlink Sources
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking...
The Evolution of Modern Marketing Automation
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential...
Is Your Business Image Suffering Online?
What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the...
Pinterest RePins Its Social Media Prowess with $200 Million in New Funding
Earlier this month, Search Engine Journal reported that Pinterest was seeking a fresh infusion of cash after a phenomenal year of growth. Yesterday the virtual...
Will Social Signals Replace Links?
What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s...
What You Can Learn from Exploring Your Links Visually
Have you ever wanted to really see your link profile, beyond a list of links, without having to export them into Excel to create a...