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A Guide To Choosing A Competitive Title For Content Marketing
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
Three Killer (and unfortunately most ignored) Link Building Ideas
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still....
How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds...
BloomReach Launches Content Quality Metrics
BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven’t checked out BloomReach, they are a pretty sweet...
An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources,...
How To Enable Adsense Reporting in Analytics for Multiple Websites (Links & Pictures)
The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that...
How To Break Up With Google in 3 Easy Steps
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult...
This Week In Search – What’s Going On With Bing Search?
This week in Search we’re going to be talking about Bing and how’s it gaining market share on Google. We’ll also go into search behaviors...
Beyond Search Rankings: Using SEO to Improve Site Optimization
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that...
Thrifty Digital Marketing Strategies for Greater Search Engine Optmization
Hi. My name is Jason and I’m a bit of a mental case. My wife likes to send me links to products she’d like to purchase...
Co-citations vs Anchor Text Which Will Win During 2013?
Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or...
10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines
Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your...
Money keywords? Amen.
You’ve heard this before, but I doubt you were listening. It sounds obvious, but almost none of the advertisers who seek me for advice actually...
Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts
You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there– but it is also the scarcest variety, rarely...
Welcome Slobodan Manic to the SEJ Team!
We are super excited to announce that Alpha Brand Media, Search Engine Journal’s publisher, has a new CTO. Slobodan Manic is responsible for all things technical across the ABM...
How to Use Simple Math to Get Better Insights
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how...
An Introduction to Naver and SEO in Korea
Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it...
Get Found First Acquires QualityScores
Industry news is important. If you want to stay up to date as the online advertising space evolves, it is critical that you not only...
April 2013: Best Of Search Engine Journal
Based on pageviews, here are the top 10 posts for the month. Congratulations to the authors! # 1. Local SEO in 5 Easy Steps By: Zain...
YouTube Will Now Monetize Its Premium Content
Up until this moment, youtube users have only ever had one way to make money, and that was through Adsense. As many of you may...
The Definitive Guide to Recovery from the Unnatural Link Penalty
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly...
This Week In Search – What’s Going On With Links?
As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on...
Search Engine Journal Hits 40K Facebook Fans
We would like to take time today to say thanks to our Facebook fans! You guys are awesome! For the latest news and Search...
“Look Ma, no pager!” Scaling a WordPress Media Network Without Losing Your Sanity
When I was CTO of ABM, I learned the hard way how to efficiently on-board and manage both small sites and large sites. My hope...
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
HTML5: An Essential Weapon for SEOs
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...
LinkedIn Finally Becomes ‘More Social’
A month ago LinkedIn improved the search, have you enjoyed the changes? Today they just rolled out all kinds of new features that I think...
Search Ad Display Remarketing Is Now Out of Beta
As you know may or may not know, Google’s advertising platform contains the GDN (global display network). Within that network, Google gave us the ability...