Latest SEO Articles
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Reclaim Lost Link Juice by Capturing 404 URLs
This has happened to most of us at one point or another: We start optimizing a website’s URL structure or permalink slugs to be more...
High Profile Twitter Takeovers: Fact or Fake?
The week in big brand social media marketing started off with a lot of buzz. On Monday, the verified Twitter account for Burger King was...
3 Scalable Link Building Tactics That Won’t Leave a Footprint
(and No, “Content Marketing” Isn’t One of Them) Link building is a problem. And it’s more of a problem now than ever, because it requires...
Facebook Employee Laptops Hacked
Over the weekend news developed around a Facebook blog post on protecting people on the social site. In the post, the Facebook Security team notified...
Why Relationship Marketing Trumps Content Marketing
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy...
Adwords Optimization: WTF GOOGLE…GIVE ME DATA!
I have a feeling that many of you share this frustration with me. Over the last few years I have been running adwords campaigns for...
4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag
Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has...
A Deeper Look at Google Signals Map and Social Data Hub
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been...
Twitter as Point of Sale?
This week American Express and Twitter announced a partnership to purchase via hashtag. For American Express customers that want to tweet to buy, they must first...
Transform Link Building into Brand Building for 2013
One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?”...
State of the Union #SOTU: Live and Interactive
The revolution in American political discourse continues tonight with President Barack Obama’s 4th State of the Union Address. Thanks to Twitter, Google Hangouts, and live...
LinkedIn Can Teach Facebook a Few Things About Being a Publicly Traded Social Media Company
Thanks to Facebook’s faltering stock prices since its IPO, many in the business world wonder if social media companies like Twitter and Pinterest will ever...
7 SEO Tasks That Are Wasting Your Time
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in...
Matt Cutts Tips for Updating News Articles
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news. “If I have a developing news story, should...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
#Pinterest Seeks to Raise Its Valuation from $1.5 Billion to $2.5 Billion
What a difference a little more than 18 months can make. In May of 2012 Pinterest was valued at $1.5 billion, enabling them to raise...
Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes,...
Matt Cutts and Othar Hansson on How to Establish Authorship
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google...
Eric Schmidt Confirms Identity Verification Impacts Google Rankings
Sneak peeks into the soon to be released book, “The New Digital Age”, by Google executive chairman Eric Schmidt, confirm what many industry writers have been...
How One Creative Team Changed the Way We Will Cover Live Events Forever
Give props to Oreo and 360i. The staple American brand and its big time creative agency just changed the way we will cover live events...
The 7 Habits of Content Brands That Dominate
Can you hear that sound? It’s the sound of a million fingertips clicking against keyboards, pumping out the tsunami of content that’s about to bury...
Coke and Oreo: Battle of the Legacy Brands
The battle of the brands became as unpredictable as the game of football itself last Sunday night during the Super Bowl. Just as great victors...
Build Links Like You’re Popular–and Get Popular
We all remember what it is like to either watch the cool kid in school or even be the cool kid. You remember high school...
#Twitter Changes Passwords of Hacked Accounts, Emails 250,000 Users
Late Friday afternoon, Twitter began notifying account holders that their account security had been compromised and their passwords had been changed. In an article posted...
Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!
New keyword research from WordStream suggests that buffalo chicken dip — apparently a dip designed to taste like buffalo chicken wings — owes virtually its...
6 Chinese Online Trends You Should be Anticipating in the Year of the Snake
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...
‘Dying Industry’ Raises Over $100 Million in 2012 – SEO is Not Dying
People love doom and gloom, and this is perhaps why so many blog posts and articles this year have pronounced the end of SEO at...
Creating Awesome Content for Your Brand
Your brand is off to a great start with a professional design and a unique look, but until you’ve got it backed up with quality content,...
Google+ Surpasses Twitter to Become Second Largest Social Network
Last week, Global Web Index released its December 2012 study of Active Social Platform Usage. As expected Facebook remains on top with over 50% of...