Latest SEO Articles
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4 Under-the-Radar Tips for Optimizing PLAs
As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
Google Analytics Premium Is Coming To France, Germany and Spain
Google came out with a premium version of Analytics back in 2011 and up until now, it’s had limited availability. Fortunately, our friends in France,...
Have You Seen The New Upgrade Center In Google Adwords?
Ever since Google added enhanced campaigns to Google Adwords, they’ve been improving their processes. Fortunately for us, they save time and make our job a...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
AdGooRoo Report Pits Bing Ads against Google AdWords in Six U.S. Verticals
Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are...
SEO Failure? Where to Point the Fingers
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations,...
Google Places Now Has An iPhone and iPod Touch App
Business owners that either provide a service and have a brick and mortar presence have been using Google Places for quite some time. Google is...
5 Must-Have Mobile Marketing Tools for Businesses
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the...
Online Merchants Beware: The Google Zebra Update Is Coming
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google....
Have You Seen The New Google+ Commenting System?
Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this...
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...
5 Ways to Protect your Website from Google SEO Penalties
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless...
Google Analytics Just Added New Time Saving Widgets
Shortly after Google Analytics received real time reporting, they released new time saving widgets. These widgets are available in the Dashboard area. When you log...
Losing Traffic (and Sleep) Over Google Reader’s Death? Here’s What You Can Do About It
Mourning the death of Google Reader? You are not alone. When the search giant announced that it would be retiring the news aggregator on July...
A Portrait of High Performing Campaigns
As a product manager at Bing Ads, I spend much of my time better understanding customers’ needs by collecting feedback from the PPC community, studying...
17 Things You Should Stop Doing to Your Websites
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s...
The Evolution of Searcher Intent Markers: a New Way to Look at SEO
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who...
Facebook Launches A New Way To Target More Categories of People
Facebook advertising is my favorite medium of PPC. Not only is it more robust than AdWords, but it’s also easier for the new guy to pick...
Matt Cutts on Page Ranking Over Time
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every...
3 WordPress Plugins to Diversify Your Content
We all have a little trouble coming up with fresh ideas for blog posts from time to time. It would be wonderful if we were...
Bing Ads Responds to Google Enhanced Campaigns
I was hoping that Bing Ads would finally come out and say something about Google’s new Enhanced Campaigns but wasn’t counting on it given how...
The Coming Penguin Update: Should You Reevaluate Your Link Building Strategy?
A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and...
Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...
Google Places Is Being Upgraded To Google+ Local
Without question, Google places and Google + has been somewhat of a nightmare for local business owners. Local business owners rely on their local SEO...
The Hunt for the Optimum Link Building Speed
Not that many people were very concerned with link juice or the velocity at which new links are built five years ago, but today Search...
Keyword Bulk Uploads Saves You Time
We were all happy when Google released their bulk editing back in November of 2011. Google stepped up the game even more yesterday when they made...