Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more...
Local Carousel Rankings Are Out: The Verdict
The local carousel design has been in effect since June of this year, so it’s about that time when experts try to measure its success...
4 Link Building Opportunities Minus the Content
Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines,...
September 2013: Best of Search Engine Journal
#1: 3 Ways Content Will Be Affected by Google’s Latest Hummingbird Update By: Rick Egan Google seems to be coming up with new updates sooner...
Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong
It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you,...
Flashy vs. Simple Websites: Does One Lead to Better SEO?
It’s easy to get carried away when creating your website because A). Creating a website is fun, and B). There are tons of different options...
Interview with Link Building Expert Barrie Smith
Barrie Smith is an experienced link builder, having worked with Receptional for almost nine years. He has worked on numerous successful SEO and link building...
Link Building Through Outreach and Content Refreshing
Link building with content is more than “create good content and they will come.” It rarely works without a bit of human promotion. A common...
Removing a 16 Month Google Penalty – There is Hope Yet
Disclaimer: Due to privacy agreements I cannot share the exact name of the client that I’m going to be discussing within the post. Ever since...
Google Launches Interactive HTML5 Ad and Website Builder
Yesterday afternoon, Google announced its latest free tool: Google Web Designer. This downloadable program is focused on helping designers “create engaging, interactive HTML5-based designers and...
News Recap on (Not Provided): Top Articles from Around the Web on Google’s Encrypted Search Data
Last week Google made the move towards encrypting all search data, which means website owners are unable to see information about search terms that were...
10 Rules Of Thumb to Design a Successful Mobile-Friendly Website
Since mobile-friendly websites and responsive web design are now among the hottest topics in web world, it’s obvious that your company and clients move into...
The Impact of Encrypted Google Searches on Online Marketing
The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks)....
6 SEO Scams you Need to Check while Hiring an SEO Company
Have you come across so called SEO experts saying they guarantee complete success for you and your company? Well, you might have. In fact, there...
Google Hotel Finder & The War for Hotel SERP Listings
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This...
Google Now Displays Google+ Hashtag Results in Search Queries
Google now supports hashtag searches within Google+ from the search engine’s query result pages: The box on the right hand side of the screen...
Interview With Allen Gannett of TrackMaven Who Just Released The Biggest Instagram Study…Ever!
Wikipedia Commons It’s been almost three years since Instagram launched, the initial date was October 6, 2010 if you want to be specific. Since that time,...
Is Feedly Pro Worth It?
As almost any loyal Google Reader devotee will likely inform you, July 1 was a dark day in the history of the internet. That was...
Don’t Discredit The Value of Referral Links!
Next time you poke around your Google Analytics account, take a look at the Traffic Sources Overview page, in particular at the pie chart that breaks...
17 Ways to Stand Out from Your Website’s Competitors
In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you...
7 Ways to Get Content Ideas from the Client
Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that...
Ad Copy Optimization: Have We Been Doing It Wrong?
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing...
Content Marketing Strategies for Brands—An Interview with Marc Purtell
“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued...
Google AdWords Editor:Your Powerful Campaigns Editing Tool
Quick Intro The Google AdWords Editor is a free offline tool from Google that allows you to manage your Adwords Campaigns quickly and also offers...
Facebook Introduces Larger Images For Link Share Posts
An announcement by Facebook confirms what you may have already noticed through interacting with the social network this week; larger images are now standard for...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
Why is Content Part of a Smart SEO Strategy?
Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with...
Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how...
Google Webmaster Tools Offers Better Backlink Data For Site Owners
Based on feedback from the webmaster community, Google has made some changes to their free Webmaster Tools product that they announced today. Webmaster Tools provides...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...