Latest SEO Articles
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10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II)
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is...
A Guide To Choosing A Competitive Title For Content Marketing
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each...
BloomReach Launches Content Quality Metrics
BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven’t checked out BloomReach, they are a pretty sweet...
An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources,...
How To Break Up With Google in 3 Easy Steps
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult...
Co-citations vs Anchor Text Which Will Win During 2013?
Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or...
Money keywords? Amen.
You’ve heard this before, but I doubt you were listening. It sounds obvious, but almost none of the advertisers who seek me for advice actually...
Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts
You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there– but it is also the scarcest variety, rarely...
How to Use Simple Math to Get Better Insights
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how...
An Introduction to Naver and SEO in Korea
Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it...
The Definitive Guide to Recovery from the Unnatural Link Penalty
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly...
This Week In Search – What’s Going On With Links?
As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on...
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
HTML5: An Essential Weapon for SEOs
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...
15 Most Overused SEO Icons and Symbols
While search engine optimization (SEO) is not an abstract concept, it isn’t exactly easy to depict visually either. That might explain why so many companies fighting...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
Online Merchants Beware: The Google Zebra Update Is Coming
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google....
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...
17 Things You Should Stop Doing to Your Websites
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s...
The Evolution of Searcher Intent Markers: a New Way to Look at SEO
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who...
Matt Cutts on Page Ranking Over Time
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every...
Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...
Everything I Know About Link Building I Learned in 1998
When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the...
Top 10 April Fools Day Jokes for 2013
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it...
How To Build Amazing Creative Without A Designer
The SEM Expert’s Guide To Google Display Ad Builder Maybe you’ve taken Google’s Display Ad Builder for a test drive. It’s a handy tool with...