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36 Books on Digital Marketing
The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re...
Judge Rejects the Proposed Facebook Lawsuit Settlement
Last year, a class-action lawsuit was filed against Facebook related to the social network’s non-consensual use of users’ inadvertent endorsements. The lawsuit, which specifically targets...
ComScore Study: Digital Inventory Must be Validated
Recently, comScore released a whitepaper that measured the impact of viewable impressions on digital advertising. The study, which analyzed 18 different advertising campaigns with 12 major...
5 Reasons to Go to Conversion Conference in Fort Lauderdale, Florida
I had my heart set on being at the Conversion Conference in Chicago last June. You can just imagine my frustration (and heartbreak) when these...
![Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]](https://www.searchenginejournal.com/wp-content/uploads/2012/08/dave-seal-train-rifle2-625x400.webp)
Operation FrogLogic: How a Navy SEAL Would Tackle SEO [Insights from Navy SEAL Dave Rutherford]
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad....
Twitter Co-Founders Launch New Content & Blog Platform
Earlier this week Twitter co-founders Biz Stone and Evan Williams unveiled Medium, a platform that takes photos and text submitted by users and turns that...
Google AdWords Display Network – Do it The Right Way
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area...
Weekly Webinars and Upcoming Events 8/15/12
This is the week of conferences. You may be at Affiliate Summit East or heading over to SES. Whichever one – take notes and business...
Facebook Problems Continue: Lock-Up Period Set to Expire
On May 18th, Facebook held the biggest initial public offering (IPO) in history. The stock, which had a peak market capitalization in excess of $104...
Google+ Launches Vanity URL Feature for Select Users
On Monday afternoon, Google announced that it had launched a custom URL feature for a select few Google+ profiles and pages. The change, which was...
Mobile Search, a Missed Opportunity for SMEs
With Internet use on smartphones set to overtake desktop browsing by early 2013, it is surprising that businesses—big and small—are not taking full advantage of...
Google Algorithm Update: Search Engine to Penalize Sites Accused of Copyright Infringement
In a recent announcement, Google stated that they plan to begin penalizing websites that receive a high number of valid copyright removal notices. On Friday...
Facebook Testing New Postcard Sending Feature
According to recent reports, Facebook is testing a new feature that will allow users to easily turn Facebook photos into printed postcards. The new feature,...
SES Talkback Preview
10:30 – 11:30am: Understanding the Mobile Customer Journey Jason Wells, CEO ContactPoint, Twitter1. Tell us about your first SES conference experience. When was it and...
Case Update: Oracle & Google Must Disclose Paid Relationships with Journalists
On Tuesday afternoon, the courtroom battle between Google and Oracle took yet another unexpected turn. U.S. District Judge William Alsup indicated that he is “concerned”...
Google Maps Launches Real-Time Traffic in 130 New Cities
Although Google Maps initially launched its live traffic feature in 2008, until recently the program was limited to larger metropolitan areas. However, yesterday Google launched...
Weekly Webinars and Upcoming Events 08/08/12
Well August is looking like a month of Webinars. There is a bunch to choose from so I hope you find something to your liking....
SEO Client Management— Handling Different Levels of SEO Management
I’ve been working in the SEO industry for nearly 13 years as an in-house SEO professional, freelance SEO consultant and now as the owner of...
Apple Co-Founder Wozniak Believes Cloud Computing is a Brewing Storm
Steve Wozniak, the co-founder of Apple, recently told an audience that he believes our dependence on the cloud is going to result in “horrible problems”...
You Can Win Anything with Engagement
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when...
Instagram – The Basics for Businesses
Instagram is one of the most popular photo-sharing facilities around at the moment- rivalled by Pinterest and Flickr. It’s popularity has been consistent since its launch (with...
AdWords Votes for Cash: New Congressional District Targeting Feature
On Friday, Google announced the new AdWords Congressional District targeting feature. The new feature, which is already live, allows Congressional candidates to easily launch search,...
101 Ways to Link Build in 2012
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these...
Facebook Troubles: Low Earnings, Fake Users, & Click Fraud
Since Facebook went public three months ago, the social media giant’s stock price has nearly been cut in half. Unfortunately, investors and analysts are likely...
Market Smart in Stormy Times: Market Content
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling...
9 Reasons Why I Am Excited About SES-SF 2012
In no particular order… 1: IT’S SAN FRANCISCO! Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone...
Google Spends $400 Million to Purchase Social Marketing Startup Wildfire
Although social media companies are still struggling to figure out how to monetize users, Google recently entered the crowded space by acquiring the advertising startup...
Weekly Webinars and Upcoming Events 8/01/12
Who has a webinar they’d like to feature on SearchEngineJournal? If it’s you, make sure to contact me with the info in my bio. If...
Olympic Twitter Debacle: Journalist’s Account Restored
After having his Twitter account suspended on Sunday for allegedly violating Twitter’s privacy policy, The Independent’s Guy Adams’ Twitter account has been reinstated. Adams’ infamous...
Engagement – The Secret To Your Success
Image Credit / Mamapop As someone interested in SEO you’ve almost certainly, at one point or another, become victim to a drug that plagues the...