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10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers!...
Announcing SEJ’s First Featured SEO Writer, Glenn Gabe
Search Engine Journal is excited to announce that Glenn Gabe, a regular contributor to SEJ, will be a “Featured SEO Columnist.” Glenn has been writing for SEJ...
Google Reports U.S. Government’s Censorship Request Volume “Alarming”
Google recently announced that the United States and several other Western governments drastically increased the number of censorship requests during the second half of 2011....
You Don’t Want a Google Disavow Links Option
Do you really want a disavow links option? I don’t. With the recent Penguin update, the SEO community has been talking a lot lately about...
Facebook Settles Sponsored Stories Lawsuit for $10 Million
Over the weekend, news broke that Facebook has agreed to pay $10 million in order to settle a lawsuit related to Sponsored Stories. The five...
YouTube Considering Paid Subscriptions
YouTube, the leading video website in the world, streams over 4 billion videos daily. Although the site is currently monetized through advertisements and site sponsorships,...
SEO for Facebook – New Video Revealed
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With...
Microsoft Bing Local Search Results Now Powered by Yelp
This morning, Yelp announced a new business partnership with Bing and unveiled its plan to provide Bing’s local search pages with trusted user reviews and...
The Non-Profits Pubcon’s Brett Tabke Supports
I contacted Brett Tabke, founder of Pubcon and WebMasterWorld, to find out if there was a specific non-profit he volunteers his time with. He doesn’t...
Weekly Webinars and Upcoming Events 6/13/2012
Check out the list of industry conferences coming up. There are plenty to attend this summer. If you have insight or feedback on some...
Facebook Launches New Plugin for WordPress & Simplifies Social Publishing
With WordPress powering more than 16% of all websites, people have been asking Facebook to release an official WordPress plugin for years. Yesterday, Facebook finally...
6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda,...
Facebook Acquires Entire Pieceable Team to Bolster Mobile Efforts
Facebook, which was one of the most hyped initial public offerings of all-time, is hoping to reverse the stock’s bad fortune with yet another staff...
Content Marketing Beginners Suggestions for Businesses: Where to Start
Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I...
Google and Nextag’s Jeff Katz Exchange Blows
Jeffery Katz, a vocal Google critic and the CEO of Nextag, recently published an article in The Wall Street Journal claiming that Google is misusing...
The So-What Factor: 4 Questions to Ask for Stickier Content
You’re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and...
Twitter Monetizes Mobile Users as Facebook Stock Flounders
Due to the company’s inability to monetize mobile users, the Facebook stock, which opened at $38 and is currently trading in the $26 range, has...
How Does the Penguin Update Translate Into Brand Forgery?
As the world’s preeminent search brand, Google is largely viewed by the Internet community as a pioneer. Not only did the company re-define the way...
See Your Impact, The Non-Profit Rand Fishkin Supports is Amazing
We contacted Rand Fishkin (@Randfish) CEO of SEOmoz, about the non-profit he supports and I personally found the organization very inspiring. Please read on and...
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized...
Weekly Webinars and Upcoming Events 6/6/2012
Short week this week for webinars, so if you see any upcoming be sure and send them my way. Learn something new this week and...
Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post-Panda World
The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and...
Facebook Hopes to Monetize Mobile Users as Stock Plummets
In Facebook’s IPO paperwork filed February 1, the social network indicated that mobile advertising was a potential revenue stream and that lack of ad revenue...
How Unique Can an SEO Firm Really Be?
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence,...
3 Reasons to Update to the New Google Analytics Snippet
Though the Google Analytics asynchronous tracking code isn’t technically all that “new” (considering its initial release date of 3/22/2010), plenty of webmasters whose websites were...
Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn
With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers,...
Google Analytics Adds Split Testing Feature, Google Website Optimizer To Be Discontinued
Google recently announced the launch of Content Experiments, a split-testing feature within Google Analytics. This tool is replacing Google Website Optimizer, which will be sunset...
Is Facebook in Danger of Extinction?
With the Facebook stock continuing its free-fall and shareholders filing a lawsuit against him, Facebook CEO Mark Zuckerberg and his company could really use a...
Why the Google Penguin Update is Good For SEO
If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and...
Heart Walk: The Non-Profit Rae Hoffman-Dolan Supports
Rae Hoffman-Dolan (@Sugarrae) is a well-known SEO in our industry. Most people know her as Sugarrae or the CEO of Push Fire, but what most...