Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Search Engine Results Protected by First Amendment
Although Google has been the subject of multiple antitrust investigations related to how they arrange search results and rank Web sites, a new 27-page report...
Why SEO is Best in Recession
Yes, the country’s back in recession and we’re all doomed to spend the next 10 years wandering through an economic wasteland. Or are we? Now’s...
Google-Oracle Case Undecided on Key Questions
On Monday, a San Francisco federal jury delivered a partial verdict in the Oracle v. Google trial. The jury, which was composed of five male...
Conducting a 5 Minute Brand Reputation Audit
Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate...
FTC Preparing to Fine Google Millions for Safari Privacy Breach
In February, Stanford researcher Jonathan Mayer discovered that Google had bypassed a key Safari browser privacy setting in order to install tracking cookies. By hiding...
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities...
Google Update: Search Engine Requests Dismissal of Class Action Book Scanning Lawsuit
In 2004, Google began to digitally scan millions of books from libraries in order to incorporate textual excerpts in the search results. However, shortly after...
The Avengers Central – Everything You Need
‘The Avengers’ is officially released today and it is a movie that action hero fans couldn’t wait for. I thought I would provide some fact-filled...
How to Promote Your Local Biz Using Social, Local and Mobile
The Web changes quickly. Only a couple of years ago, most people googled a restaurant at home before going out for dinner, while now you...
Crafting An Evil Empire: Looting The Competition with Negative SEO – A Story
We have all been awakened to the hype. Negative SEO is real and it seems that the Panda and Penguin updates have potentially made it...
Indian Trial Court to Proceed with Google-Facebook Censorship Case
In a criminal complaint filed in India earlier this year, journalist Vinay Rai alleged that Facebook, YouTube, and the Orkut social network are hosting content...
Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid
During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring...
Gmail Adds Automatic Language Translation Feature
In May of 2009, Gmail launched an experimental version of Automatic Message Translation in Gmail Labs and now Gmail has announced that the feature is...
Weekly Webinars and Upcoming Events 5/2/2012
“Doers get what they want, and everyone else gets what they get!” Find a way to learn what you must to take your marketing to...
How to Cheat at Guest Posting and Get Way With It
Earlier in the week I was struggling for inspiration as to what I could write for Search Engine Journal so posted an update to my...
Negative SEO What it Is & How to Protect Yourself
Recent events such as unnatural link warnings from Google, over optimization filters andblog networks being deindexed by Google, the concern of links being able to...
New Legislation in Congress Supports Facebook User Privacy
A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in...
Design to ‘Convert!’: Interview with Ben Hunt
As a long-time advocate for the use of the SEO and CRO tandem for creating more effective and highly performing websites, I am very much...
Google Autocomplete Faces New Lawsuit for “Jewish” Autcomplete Suggestions
Google’s autocomplete feature, which has faced many legal challenges over the past several years, is facing a new lawsuit in a French court related to...
What Are the CIVETS and Why Are They Important Parts of the Foreign Language Internet Mix?
The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking...
Google Releases Full FCC Street View Report
On Friday evening, Google released the full 25-page document detailing the recent investigation by the Federal Communication Commission (FCC) into Google Street View. The Google...
FTC Retains Outside Expert Counsel for Google Antitrust Probe
The Federal Trade Commission (FTC), which is currently investigating Google to determine if the search engine is unfairly favoring its own web properties over competitors,...
Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?
Social media is no longer confined to the Internet. It lives in our everyday lives – at home, and even in the work environment. As...
The Game of Business
What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up your stock,...
“Something” is Wrong with Google (since 2004)
Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral...
Google Seeks Partners to Help Make Self-Driving Car a Production Vehicle
On Wednesday, Google visited Detroit automakers that can help make Google’s prototype of a self-driving car a production vehicle. Anthony Levandowski, who is the product...
DNS Changer Malware: FBI Reports 300,000 Computers May Lose Web Access
In November of 2011, six Estonian nationals were arrested by the FBI for creating malware that infected computers worldwide. The malware, which was named DNS...
Chinese Search Market Update: Baidu Predicts Growth Slowdown
Baidu, the leading Chinese-language Internet search provider, recently reported a strong year-over-year rise in first-quarter earnings. Compared to the first quarter of 2011, the Chinese...
Weekly Webinars and Upcoming Events 4/25/2012
Today I’m posting these webinars while attending a small online markeing conference. Now, when I say small that refers to the amount of attendees not...
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows...