Latest SEO Articles
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Google Ducked Ad Spending Before But the Future May Go Differently
Success suits those who attain it. Imagine what Google Inc views look like. It’s likely you’d get pretty comfortable peering from the top. Times must...
Weekly Webinars and Upcoming Events 3/28/12
This week Hubspot kicks of a four parts Facebook for Business series if you are interested, although the webinars are spread out over four months...
GDrive Update: Google Drive Expected to Launch in Early April
Although Search Engine Journal has been covering rumors related to the long-awaited Google Drive since 2006, it appears that Google’s elusive cloud-based storage solution is...
ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic
In the past, SEOs and user experience or conversion scientists didn’t play well together. What was good for SEO was not typically great for conversions....
Targeting the Right Search Engine for Your Market
Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking,...
Is AdWords Express Hurting Your Small Business?
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is...
Court Orders Google Autocomplete Changes: Japanese Man Defamed by Algorithm
In a recent cyber-defamation case, a Japanese court ordered Google to suspend autocomplete searches queries related to a specific man’s name. The plaintiff has argued...
How Much Money Are Your Meetings Costing You?
I learned a great lesson from a friend long ago. She said I need to be able to track each hour of my day and...
Keyword Not Provided Percentage to Grow: Firefox Adding Default Encryption for Google Searches
Recently, Mozilla announced that they are testing default encrypted Google searches on the Firefox browser. The change, which is expected to reach all Firefox users...
Let’s Be Negative: An Efficient Approach to Negatives…
…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM...
StatCounter Data: Google Chrome Gaining Market Share from Internet Explorer
According to the Irish analytics firm StatCounter, Google’s Chrome browser recently became the world’s most popular PC browser for one day. The StatCounter data, which...
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget...
Skimlinks Launches New API Suite to Simplify Content Monetization
Skimlinks, a leading content monetization platform, attracted substantial media last month related to Pinterest’s use of their product. Now, the innovative affiliate company has launched...
Weekly Webinars and Upcoming Events 3/21/12
One thing I’ve learned from this industry is that change can always be expected. To stay on top of current trends, ideas and marketig tactics...
Gmail Spam Filtering Explained: Actionable Advice for Email Marketers
Gmail has an automatic spam detection system that uses a combination of pattern analysis, user analytics, and virus/phishing detection to send suspicious messages directly to...
Can Windows 8 Rescue the Dying PC from Apple’s iPad?
Apple, who recently launched the third generation iPad, has dominated technology news and generated record-breaking sales for their newest tablet. Since the technology giant launched...
The Next Wave Of Google Algorithm Changes
It sounds like Google’s algorithm is going to change again, and while I don’t believe in chasing the algorithm, I do find the impacts on...
Google’s Over SEO Optimization Penalty
If you haven’t already heard, Google’s Matt Cutts and Bing’s Duane Forrester recently did a SXSW session with Danny Sullivan where they addressed questions from...
Algorithm Update: Google Focusing on Semantic Search Technology
According to a recent interview with Amit Singhal, a top executive at Google Search, Google is planning on making drastic algorithmic changes in the near...
Interview with Deven Patel of Cyfe, All-in-One Web Dashboard
With so many new online services popping up every day, it’s becoming harder and harder to monitor all your data scattered across them. The bigger...
Interview with Andy Chu, Director at Bing for Mobile
Next week, SES New York will be taking place (March 19th – 23rd), and in the run-up to the event, I was digging around the...
Yahoo Patent Lawsuit: Unfortunate Pre-IPO Timing for Facebook
With Facebook on the verge of a record-setting technology IPO, Yahoo has filed a patent infringement lawsuit that argues the social network has inappropriately used...
Weekly Webinars and Upcoming Events 3/14/12
SES is quickly approaching this weekend, so if you are not registered now is the time to do it. On the other hand, March 20th...
SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns
If there’s one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance...
Mashable Acquisition Rumor: CNN to Purchase Social Media News Site for $200 Million
The mainstream news giant CNN, which is owned by Time Warner Inc, is reportedly involved in advanced negotiations to purchase Mashable. According to several recent...
Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print...
17 More Unconventional Link Building Strategies
There’s nothing I hate more than rehashed, regurgitated content – and unfortunately, the SEO world is full of advice that’s been repeated so often that...
Gowalla Gone: Facebook Shuts Down Recent Acquisition
When Facebook acquired the location sharing app Gowalla, rumors began circulating that the popular service would be shut down in the near future. Now, only...
How to Evaluate Guest Blog Post Prospects in Five Easy Steps
A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger...
President Obama Uses Cyberattack Scenario to Promote New Security Legislation
On Wednesday evening, a group of senators gathered as New York City’s power grid was rendered useless by a cyberattack – thankfully the attack was...