Latest SEO Articles
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Guide to Keyword Research for Highly Technical Clients
Does your client speak a very specialized technical language? Don’t despair. Here are step you can take to find even very esoteric keywords that work.
How to Build Links and Good Karma
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Bury These Deadly Search Myths
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.
Google+ Gets Games
Google+ has continued to step into Facebook’s territory with the introduction of Google+ games. Google is aiming at a non-intrusive presentation for users while cutting...
How to Rank Your Content in Google News
With the current tragedies such as the Norwegian massacre and the death of Amy Winehouse, news has been buzzing about the two incidents. Google has...
Telegraph Releases List of Top SEO Tips
The Telegraph, a respected UK news site, has compiled the suggestions of some top SEOs in the UK. While the list touches on several vital...
Google Adds “Editors’ Picks” to News
Google has added an extra layer of human vetting to their Google News site. A feature on the right-hand column will now display articles that...
The Lazy Man’s SEO : Building Content That Matters
I’m a lazy man when it comes to SEO. I like my SEO to happen as naturally as possible with as little marketing effort as...
Bing Gives Its Take on Quality Content
In the post-Panda world, Google is the search engine most commonly associated with automated evaluation of quality. Bing has made it clear that they’re also...
Gmail Prompts Users to Conduct “Email Interventions”
Gmail, Google’s email service that started as an invite-only program, has grown dramatically – but they’re still dwarfed by Yahoo Mail and Hotmail. To change...
Google Launches Experimental Hotel Finder
It seems that Google is re-committing to travel search features. The search giant released an experimental hotel finder that gives advanced hotel search options for...
A Link for All Seasons
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build...
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such...
The 3 Pillars of Local Search Reviews
If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named,...
Interview with Linkbait Insider, Danny Ashton
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a...
Google Introduces “AdWords Express” for Local Businesses
It’s a known fact that Google is pushing to get into the local advertisement ring. After their massive offer to Groupon was declined last year,...
The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines
A research team led by psychologist Betsy Sparrow at Colombia University has identified a ‘new’ form of amnesia, and dubbed it the Google effect. They...
Identifying Quick Wins
When I ask a new client what they are looking for, the answer almost always involves either the phrase “low hanging fruit” or “quick wins”....
Top 5 “Duh” PPC Techniques
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last...
7 Things You Can Do When Your Conversion Funnel Sucks
Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site...
Google Docs Lists Priority Features
Last month we discussed a Reddit page that allowed users to communicate with the Google Docs team and discuss the features they wanted most. The...
Casino SEO: The UK Gambling Sites Promotion in the Search Engines
Britain is one of the most loyal countries to gambling with a developed legislative regulation in this area. The total gross revenue of gambling operators...
Yahoo Site Explorer Shutting Down
Those who have been around on the web for a long time are almost certainly familiar with the Yahoo Site Explorer. This service, while it...
Google’s Matt Cutts on PR Updates
PageRank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some...
Google Social Search; the Lost Update
Can you imagine there being a change at Google that pre-dates Panda, (and subsequent incarnations) the +1 button, the attribution algo updates and few if...
How to Conduct a Quality Score Audit
You know Google’s got this “quality score” (QS) thing – and you know it matters. It matters because AdWords uses this 1 to 10 scale...
HOW TO: Use Wildcard Search with Various Google Services
I confess, I love Google advanced search operators and playing with search results. Often, to struggle the burnout or lack of inspiration, all I need...
7 Repeat Business Strategies for Small Businesses
The Internet is no longer an untapped resource of revenue for small businesses, as it once was in the past. Competition is extremely heavy, and...
A Look at Google+ – The Long-Awaited Google Social Network
I’ve never been quite so excited to talk about a new service. Maybe it’s just the “waiting for Christmas” phenomenon, where the anticipation over the...