Latest SEO Articles
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Weighing the Pros and Cons of Custom Website Design
Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly...
Amazon Digital Content: a Library at Your Fingertips
WSJ is reporting that Amazon, who makes the popular Kindle reading device, is in early negotiations with book publishers regarding the offering of a digital...
Social Media Engagement: Facebook Wins
A recent study, conducted by Constant Contact and Chadwick Martin Bailey, indicates that people are more likely to interact with brands via Facebook than any...
FBI Computer Crimes Unit Investigating Hacked NBC Twitter Account
Early Friday Evening, just two days before the tenth anniversary of the September 11th terrorist attacks, the official NBC Twitter account was hacked and used...
4 Link Building Strategies for “Too Busy for Link Building” Local Businesses
More and more small businesses working in a “local” market are waking up to the realities and need for Search Engine Optimization. However, in talking with...
Facebook Debuts Smart Lists: Is Google+ in Trouble?
When Google+ launched in late June, it provided users with segmentation options that empowered them to selectively share information with friends and acquaintances. The segmentation...
Microsoft’s Cloud Based Office 365 Experiences Second Major Outage in Less Than a Month
For the second time in less than a month, Microsoft cloud-based services suffered a major technical glitch and crashed worldwide. The outage left millions of...
Your Conversions Are Falling. What Now?
A significant drop in you conversion rate can send up a red flag quickly. Chances are, your client will be calling you as soon as...
Twitter Set to Close $400 Million in Series G Funding on $8 Billion Valuation
After recently indicating that Twitter is not planning for an IPO in the near future, CEO Dick Costolo is set to close the second of...
Google Buys Zagat: a Marriage between Old and New Media
Earlier today, Google announced the acquisition of the prestigious restaurant-rating organization Zagat for an undisclosed price. Zagat, which rates restaurants on a 1-30 scale, has...
Facebook: The $80 Billion Company with Earnings of Less Than $1 per User
During the first six months of 2011, Facebook, which has over 750 million active users, has reportedly earned $500 million on $1.6 billion of revenue....
Google Docs Outage: Does .01% Downtime Equate to Reliability?
Ironically, less than 24 hours after a blog post that encouraged businesses to trust Google with their data, the cloud based Google Docs experienced approximately...
The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content
SEO experts know well that repurposing email newsletter content is more than just slapping it up on some blog or website while hoping that it...
Groupon in the Crosshairs: Google Offers Launches in Five New Cities
Less than a year ago, Google reportedly offered to buy Groupon for around $6 Billion. After Groupon declined the serious multi-billion dollar offer, Google decided...
‘Twitter Terrorism’ Charges Discourage the Usage of Social Media in Mexico
On August 25th, 2011, Gilberto Martinez, a 48 year old former math teacher in the eastern coastal state of Veracruz, Mexico, tweeted out the message...
Yahoo CEO Carol Bartz Gets Longer Than Expected Labor Day Weekend
Carol Bartz, who still had over one year left on her contract with Yahoo, was fired via a telephone call on Tuesday. She was hired...
Is Your Campaign Clicking with Customers?
In the never-ending world of companies trying to click with their current and potential customers, have you taken a moment to determine if your pay-per-click...
Tricks for Winning in the ‘Attention Economy’
Use content to capture an audience’s attention, and use these metrics to see how effective your content is.
No Debate About It
Less than seven years ago, the 2004 presidential campaigns were gearing up for heated rhetoric battles and mud-slinging. Unfortunately for the candidates, they would never...
Social Search Engine Aardvark Hunted Down
Aardvark, which was founded in 2007, provides individuals with a platform to ask questions and receive specific and relevant answers. For example, an Aardvark user...
Google Places “Report a Problem” Subject to Manipulation
The “report a problem” button that is found on a Google Places profile allows Google users to “close” businesses with the click of a button....
Squeeze More Out of Your No. 1 Results Rank
Your keyword efforts paid off with a No. 1 ranking, but that’s not good enough. Now squeeze more more clicks out of being in pole...
Free Tools to Audit Your PPC Campaigns
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but...
Ad Retargeter AdRoll: “Cookies are the New Email”
Adam Berke of AdRoll: Ad retargeting is the future. Do not be afraid.
Let’s Kill the “Bad Inbound Links Can Get Your Site Penalized” Myth
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues....
Tips for Managing High Spend, High Volume PPC Accounts
Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match...
Content is King But the User is the Emperor
Many years ago, Google stated ten points on their Corporate Philosophy page – they were as follows: Focus on the user and all else will follow....
Facebook Mimics Google+ Features with Privacy and Sharing Controls
Facebook isn’t giving up the fight against Google+ easily. Facebook has already implemented numerous features that look surprisingly similar to those found in Google+, including...
Google Discusses Their Algorithm Change Process
Google changes their algorithm in minor ways over 500 times every year. The company recently discussed the process that leads to those changes, giving insights...
AdWords Plays if You Can’t Beat Them Trademark Them!
Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around’s if you are facing these road blocks