Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google-Motorola Deal: Signaling “Free Phones”?
Google’s recent acquisition of Motorola Mobility seemed like buying patent protection. However, some theorize that the hardware end of the spectrum is just as important....
Google Adds Instant Hangout to YouTube Videos
Google is continuing to integrate Plus into other Google services and features. The most recent addition is the option to start a Google+ Hangout with...
Google, Yahoo Bidding on Hulu This Week
Google and Yahoo are both reportedly bidding on Hulu. The bids are due this Wednesday, and if a major search or display ad group wins...
Google Adds Sports Microdata
Google has announced a partnership with ESPN to improve the way sports data is displayed on the search page. While the microdata is currently exclusive...
Bing Gives a List of 18 SEO Fundamentals
Bing continues to give webmasters an unprecedented level of communication regarding the Microsoft values on SEO. These 18 fundamentals are especially important considering that the...
Desktop Vs. Web-Based SEO Software
Web-based SEO applications are gaining more fans every day in the debate over desktop vs. web apps. Web apps are said to be simpler, easier...
SEO Professionals Should Be Great Social Media Professionals Too!
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best...
Step-By-Step Plan to Measure ROI
How do you know when your SEO effort has returned a profit? Guest Blogger Kenny Hyder breaks down the steps for you.
Google Releases “Magnifier” Song Discovery Service
Google Music Beta is getting an additional service called “Magnifier.” The service is designed to expose users to new artists and songs, many of which...
Google Adds Weather to Maps
Google Maps is getting a new “weather” layer that lets you check out location-specific and regional weather at a glance. The change continues to demonstrate...
YouTube Wins Licensing, Introduces New Music Features
Google has had plenty of legal issues involving violated copyrights on YouTube. However, Google has now reached a licensing agreement with former litigants and launched...
Yahoo Migrates to Bing in 7 Additional Countries
The Yahoo-Bing Search Alliance is continuing in full force, with 7 additional countries having migrated to a Bing back-end as of 8/19. The migration should...
What’s Working in Landing Page Optimization Right Now: #SESSF Report
Landing page optimization (“LPO”)– if done correctly– is an evolving, real-time art, with a highly structured, scientific-method underpinning. The structure itself is a constant: throw...
Managing PPC Client Expectations – Prospective PPC Client Audit Checklist
One of the most challenging things to do as an agency, and particularly a small one or as an independent consultant, is setting expectations. The...
Google Sponsors MIT Mobile Education Research
Google and MIT are collaborating on yet another project. This time around, MIT is getting Google’s support for research into mobile education. The deeper investment...
Bing Webmaster Tools Gets Yahoo’s Traffic Data
The Bing-Yahoo search alliance is getting far enough along that several webmaster tool elements are combining. Bing Webmaster Tools users will now see data from...
Google Unleashes Expanded Sitelinks: How You Should Cope
Over the last two months, Google has been experimenting with a new sitelinks format. Now that format is official. This change may alter how you’re...
Google Introduces Wiki-Like Map Maker Guides
Google’s Map Maker is getting a new community resource, known as the “Map Makerpedia.” This wiki-like set of guides helps Google ease the angle of...
Google Celebrates Pierre de Fermat’s 410th Birthday
Today (August 17th), Google is celebrating the 410th birthday of French lawyer and mathematician Pierre de Fermat. The doodle is a tribute to Fermat’s last...
Search Engine Marketing in Poland (Chart)
Several European countries are seeing double-digit online ad-spending increases. Here, we pluck Poland out of the mix to examine its market.
Bing Adds User Levels to Webmaster Tools
Bing has made an update to their webmaster tools. You can now change the permission levels of users who have access, giving you a stronger...
How a Bing-Firefox Deal Could Change the Search Landscape
Google and Firefox have been playing buddy-buddy nearly since Mozzila brought their browser to the stage. The collaboration could come to an end this November,...
Experiment Contradicts “Filter Bubble” Theory
The “filter bubble” theory discussed by Eli Parser has led to concerns about how automatic personalization of technology is narrowing our view of the world....
SEJ’s Future: Change Can Be Very Good
SEJ, a uniquely collaborative nexus for interactive marketing information, is evolving, says founding editor Loren Baker. There are new faces and a deeper commitment to...
Guide to Keyword Research for Highly Technical Clients
Does your client speak a very specialized technical language? Don’t despair. Here are step you can take to find even very esoteric keywords that work.
SEJ: A Renewed Focus On ROI
Of all the acronyms in search marketing, one is mightier than them all: ROI. That’s what we intend to chase relentlessly.
How to Build Links and Good Karma
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Bury These Deadly Search Myths
Some search myths refuse to die. Here are 6 that are still alive and kicking … kicking marketers who still believe them.
Fighting Scrapers when Google Won’t: A Simple Guide
If your site is being cloned by scrapers, your search ranking may be damaged in a substantial way. This guide walks you through easy ways...
Google+ Gets Games
Google+ has continued to step into Facebook’s territory with the introduction of Google+ games. Google is aiming at a non-intrusive presentation for users while cutting...