Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Launches Experimental Hotel Finder
It seems that Google is re-committing to travel search features. The search giant released an experimental hotel finder that gives advanced hotel search options for...
A Link for All Seasons
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build...
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such...
AdWords Top-vs-Side Segmentation insights
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
The 3 Pillars of Local Search Reviews
If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named,...
Interview with Linkbait Insider, Danny Ashton
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a...
Creating Advanced Segments In Google Analytics: Filtering Out Branded Keyword
In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper....
How SEO and Social Media Add Up to Online Marketing Success
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results...
Google Study Shows Paid Ads Don’t Cannibalize Organic Results
While there’s no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may...
Google Introduces “AdWords Express” for Local Businesses
It’s a known fact that Google is pushing to get into the local advertisement ring. After their massive offer to Groupon was declined last year,...
Blekko Releases “14 Fact” Infographic
Blekko, the search site that “slashes out spam,” has been doing well these past few months. Since its release, it has continued to grow in...
Bing: Should Microsoft Sell It?
A recent article at the New York sparked a heated debate about the role of Bing in Microsoft’s overall game plan. While some have stated...
Oracle Must Slim Its Damages Claim in Google Lawsuit
Oracle, the company that purchased Sun Microsystems and, with it, the rights to Java, has been in a legal battle with Google since August of...
The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines
A research team led by psychologist Betsy Sparrow at Colombia University has identified a ‘new’ form of amnesia, and dubbed it the Google effect. They...
Bing Releases Optimized Mobile Version
One of the features from Bing that I praise most often is its intuitive, mobile-optimized apps for Android, iOS, and (of course)WP7. But for those who...
Yahoo Unrolls Search Alliance to 6 New Countries
For Yahoo, the deal with Microsoft is the single most important part of the big picture business plan. With Microsoft now running the back-end of...
Google’s Interactive Alexander Calder Doodle
Alexander Calder was a man of artistic spirit and unrestrained creativity, and those characteristics led to his most-know invention: the mobile. Now a common contraption placed...
Google Finds, Slaps Malware Found via Search Signals
Google has taken many steps to help users avoid malware, with anti-malware services including blocking infected sites on the SERP, adding new levels of security to...
Google+ Puts Business Profiles on the Fast Track
Earlier this month I discussed the fate of businesses on Google+. While Google’s social network was in its limited test phase, the company made it...
Google Focusing In, Retiring Labs & Other Projects
There’s little doubt that Google has long employed a “strategy of everything,” attempting to be all things to all people – at least on the internet. However,...
Gmail Adds Multiple Call Feature
Gmail is continuing the expansion of its feature armada. The most recent addition is the option to make or take multiple Gmail calls simultaneously. The History of...
Google Gets Exclusive Deal for Harry Potter eBooks
Google is taking advantage of the Harry Potter hype to further its Google Books and Google Checkout services. Thanks to a deal with the upcoming...
33 Things You Can Do To Grow Your Business Today…
Every day you are given the gift of time (OK, so there is never enough of it, I hear ya, but all you can do...
The Original Guest Post: More than “Unpublished”
As guest posting has increased in popularity lately as a tactic for reputation building (as well as for link building… no sense denying it), I’ve...
Creating Useful Advanced Segments In Google Analytics – Part 1
Google Analytics can be an online marketer’s most powerful tool for gathering a wealth of information about a website and its users. However, there are...
Identifying Quick Wins
When I ask a new client what they are looking for, the answer almost always involves either the phrase “low hanging fruit” or “quick wins”....
Top 5 “Duh” PPC Techniques
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last...
Small Fish In A Big Brand Pond
Recently my husband did something that scared the life out of me: he bought a major appliance from a minor e-retailer. After finding a great...
Google Plus Project’s +1 Button Changing Web Marketing With Social Media
I think it is fair to say that Google Plus Project, otherwise known as G+, has exploded onto the web marketing scene in a very...
7 Things You Can Do When Your Conversion Funnel Sucks
Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site...