Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Evaluating the Lifetime Value of a Link
Unfortunately, links fall off the link graph. Google loves freshness, and as such, it is in their best interest to eventually stop indexing pages and...
Top 7 Ways to Increase Link Popularity with Content on Your Site
Building links is still a big topic with SEOs and site owners alike and we’re all a bit fed up with trying to get reciprocal...
SEO Auteur: My Interview With Dustin Woodard
I first became aware of Dustin when he dropped my name in a post (which is still a very effective way to get someone’s attention). ...
The Marketer’s Guide to Utilizing Google Docs
Despite all the new and more or less established collaboration and sharing tools, the one I use most of all is Google Docs. Yes, it...
An Optimization Guide for Onsite Behavioral Targeting
Onsite behavioral targeting can help you personalize your Web pages to create comfort and confidence for your visitors, ultimately driving them deeper into your site...
Where Is Your Link Army Hiding?
If “content is king”, links are the king’s supporting army, quietly helping the kingdom grow in power and authority. Unfortunately, as with a physical army,...
5 Dirty Words in Link Building
There are a lot of bad words people use when talking about link building and link builders. Many of them involve expletives, and only the...
How and Why to Create a “Save as PDF” Button for Your Best Content
Some content you create and publish on the web is too great to be used only once. No, I don’t mean republishing here. What I...
Prova.fm : Crowdsourcing for Banner Designs
Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design...
Building a Global Brand on the Cheap
If asked to name a few of the world’s top brands, you might include names such as Coca Cola, Disney, Microsoft, Intel, or perhaps Mercedes...
Mind Control and Local Search?
Okay, first things first, this post isn’t really about hypnotism or mind control, but if you’re interested to learn something with a similar effect so...
Google News Becomes More Personal and Social
Google is rolling out several updates to its News homepage to make it easier to navigate through relevant news, highlight interesting stories that would otherwise...
PPC Tips for the Small Business Owner
It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated...
YouTube Ads Are Cheapest Source of Traffic
YouTube Channel and the initial findings are contained in this blog post. First step to setup a campaign is easy as much of your YouTube...
Why Duplicate Content Is Good For You
There are only two things that matter in SEO: writing great content for your users, and building links into that content. Everything else is a distraction. This...
How to WIN the PR Game
I sometimes find myself amazed at just how some people approach public relations. Public relations or PR is all about one thing: enhancing a company’s...
How to Easily Analyze and Translate Any Robots.txt File
I have already shared my opinion on the variety of various Robots.txt checkers and verifiers: be aware of them but use those with caution. They...
Adapting SEO for Personalized Search
If there’s one thing that’s made me borderline OCD (happy now Michael?) would be the world of personalized search. Probably more so, behavioural data, is...
How External Deep Linking and More Content Can Boost Your Rankings
Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted...
Do New Advertisers Pay 4x More Than Established Advertisers?
An experienced search marketer is aware that what you pay per click within Google is directly tied to your Quality Score and the Ad Rank...
Microsoft Updates Bing for iPhone App
Just in time for the roll out of iPhone iOS4, Microsoft has updated its Bing iPhone app to include two new useful features – enhanced...
Google Maps for Android Becomes More Like FourSquare
Google has just released Maps 4.3 for Android phone and based on the new features given out by the Google Mobile Blog, it seems like...
Create a Technology Report of Any Website with W3Techs
I have once shared a web-based tool that allows to view “technologies” behind any website (like server information, widgets, etc). This week I am sharing...
Google Announces Commerce Search 2.0
Just in time for summer when most students are probably going to shop for hot summer items and to help retail sites prepare their stores...
Google Maps in UK Gets “Properties”
Google has just added a new option to Google Maps UK which could be useful if you’re property hunting in the UK. This new option called...
Catching-up with Evolution: Shaping the Next Generation of Digital Marketing
The evolution of search and social, and more broadly the interaction of the public at large with the internet and the available media online, is...
Google I/O & SMX Advanced Lessons – Android & Don’t Beat Matt Cutts at Pool
Over the past month there have been 3 major conferences in the new search world: Google I/O, Apple Worldwide Developers Conference, & SMX Advanced. I...
Geo-Marketing Security Expectations For Businesses
We have discussed the security risks of local business listing hijackings in the past. One of the comments made about these security discussions is why...
13 Online PPC Marketing Courses
If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these...
Good Copy, Bad Copy: The Magic Is In The Headlines
You Blog and tweet and optimize your site and pay for ads and Facebook and syndicate articles….all to drive traffic to your site. So what...