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What’s The Real Value of Brand PPC?
Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they...
Google Adds Image Ads on AdSense Link Units
If you’re implementing AdSense Link Units on your sites, this new feature might interest you. For those who may have forgotten already, AdSense Link Units...
Facebook Receives $200 Million Investment from Russian Tech Firm
Facebook announced Tuesday that it has received an infusion of $200 million from Digital Sky Technologies, a Russian Internet firm, which has a 1.96% ownership...
The ABCs of a Great SEO Leader
So, you can audit a site. I’ll bet you have a methodology in place to do it a thousand times over. You probably do it...
Getting SEO Value from Follow-up Posts
Writing follow-up posts is a great blogging tactic that allows to: Better target your audience needs: the fist post discussion shows the blogger what appeals...
Is It Still Worth Using Keyword and Description Meta Tags?
There has been a lot of talk about whether or not keyword and description meta tags are even worth doing anymore. Here’s my opinion –...
Ann Smarty Named Director of Media for Search & Social
I’m very happy to announce today that Search & Social Media, LLC, the parent company of Search Engine Journal, has hired Ann Smarty as our...
Find Cheap Gas Prices Online for Memorial Day Weekend
Memorial Day weekend usually marks the beginning of the summer vacation months, warm weather, remembrance, outlet store sales and of course, travel. Many Americans will...
Google & Newspapers: Google to Stay on ‘Their’ Side of the Content Line
According to an interview with the Financial Times, Google (NYSE:GOOG) has been considering buying a newspaper or using the charitable arm of the search giant...
Yahoo Targets Social Media Acquisitions : But Who?
Yahoo is about to start making some aggressive moves again in the social networking arena according to a piece in Reuters today which quotes Yahoo...
Google Rolls Out Maps Ad Unit
Google is giving geo map developers a new option to earn revenue from their Google Maps API implementation. Dubbed Maps Ad Unit, this new Google...
BFFs: Users and Search Engine Friendly Sites
I’m currently reading Don’t Make Me Think (A Common Sense Approach to Web Usability) by Steven Krug. If I wasn’t already sold on the word-of-mouth...
3+ Keyword and Topic Visualization Tools
Very often you can’t grasp the topic until you sit down and map it on the sheet of paper. Sometimes, you also need someone else’s...
Search Engine Journal Merges with Search & Social, LLC
I am very happy to announce today that Search Engine Journal and our client services division has taken a new direction, merging with Search &...
The ROI of PPC Beats Most Advertising Opportunities
At Fuel Interactive, we’re always trying to find more profitable advertising and marketing channels for our clients. That means we test beyond those channels already...
4 Actionable Tips to Optimize Links in an Email Message
I am not a professional email marketer – if you need a detailed guide on making the most of your email message, refer to experts....
Scribd Launches E-Book Store
Scribd, one of the largest social publishing site has began testing a new e-book store which it hopes to compete with the growing popularity of...
Google’s Downtime Affected 5% of the Internet
Last week’s Google downtime created quite a stir among us all, there’s no doubt about that. And one of the most interesting observations/reactions was perhaps...
Google Updates Trademark Policy on Keywords Ads
Starting June 15, Google AdWords will start displaying trademarks on keywords ads, the Inside Adwords Blog announced. This new policy would allow advertisers to use...
Gmail Doesn’t Want You to Ever Use Another Webmail Provider Again
Google is continously improving the features of Gmail. Whereas before forwarding your Gmail messages to other webmail services has been pretty simple, now Google is...
SEO Q&A : What’s the Recommended Page Size?
SEJ readers keep asking me what the recommended size of a web page is. Really, it is hard to find any definitive answer online except...
How Google May (Theoretically) Discover Web Pages
Very often you find Google knows much more about your site than it is supposed to: you find it crawl pages with 0 backlinks (you...
Google Search Gets New Options, Snippets, Squared
Fresh from the second Searchology Event, Google announced three new enhancements to its Search Product – Search Options, Search Results Snippets, and Google Squared. The...
Google Opening Up Trademarked Keyword Bidding on June 4th
Google plans to open up trademarked keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be...
Bot Herding: The Ultimate Tool for PageRank Flow
One important rule in SEO is that you cannot rely entirely on search engine spiders and bots when they visit your web site. They [bots]...
Do You Use Your Brand Name in the Site Title Tags?
I normally recommend adding your brand name at the end of the title tag throughout the site (especially if the brand name is short, catchy...
Can SEO Agencies Effectively Outsource Elements of SEO?
What an odd question. Outsourcing is a tricky area for businesses though, and as SEO is a contractual business for many, agencies and freelancers often...
3 Strikes and You’re Out: How to Get More PPC Impressions Safely
Last week I discussed how to maximize PPC impressions for advertisers with unlimited budgets who want to reach as many good prospects in their niche...
Google Chrome Commercials Come to TV via Google TV Ads
Google is getting more and more aggressive in promoting its Google Chrome browser, as its Google Chrome advertisements have gone beyond the Google homepage, search...
White House Targeting Google with New Antitrust Policy
The New York Times is running an article by Stephen Labaton this morning about the Obama White House’s plans to get aggressive against corporations which...