Latest SEO Articles
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SEO Q&A : What’s the Recommended Page Size?
SEJ readers keep asking me what the recommended size of a web page is. Really, it is hard to find any definitive answer online except...
How Google May (Theoretically) Discover Web Pages
Very often you find Google knows much more about your site than it is supposed to: you find it crawl pages with 0 backlinks (you...
Google Search Gets New Options, Snippets, Squared
Fresh from the second Searchology Event, Google announced three new enhancements to its Search Product – Search Options, Search Results Snippets, and Google Squared. The...
Google Opening Up Trademarked Keyword Bidding on June 4th
Google plans to open up trademarked keywords to AdWords advertisers in June according to Michael Orey of Business Week. Beginning June 4th, companies will be...
Bot Herding: The Ultimate Tool for PageRank Flow
One important rule in SEO is that you cannot rely entirely on search engine spiders and bots when they visit your web site. They [bots]...
Do You Use Your Brand Name in the Site Title Tags?
I normally recommend adding your brand name at the end of the title tag throughout the site (especially if the brand name is short, catchy...
Can SEO Agencies Effectively Outsource Elements of SEO?
What an odd question. Outsourcing is a tricky area for businesses though, and as SEO is a contractual business for many, agencies and freelancers often...
3 Strikes and You’re Out: How to Get More PPC Impressions Safely
Last week I discussed how to maximize PPC impressions for advertisers with unlimited budgets who want to reach as many good prospects in their niche...
Google Chrome Commercials Come to TV via Google TV Ads
Google is getting more and more aggressive in promoting its Google Chrome browser, as its Google Chrome advertisements have gone beyond the Google homepage, search...
White House Targeting Google with New Antitrust Policy
The New York Times is running an article by Stephen Labaton this morning about the Obama White House’s plans to get aggressive against corporations which...
Duplicate Content Issues Visualized: Collection of Useful Infographics
Duplicate content is one of those topics that are almost impossible to explain to non-SEO-savvy people. The best way to that is to visualize. So...
How Links in Gmail Might Be Used in Google Algorithm
The huge (actually the major) part of Google algorithm is a mystery. On the other hand, very often page behavior in Google SERPs cannot be...
Twitter Search to Start Indexing Pages and Launch Reputation Algorithm
Some rather interesting changes are headed for Twitter search according to Cnet’s Rafe Needleman and Twitter’s new VP of Operations, Santosh Jayaram. Jayaram, formerly the...
Google AdSense for Feeds Updates with Doubleclick.net Clickthrough
Google AdSense announced yesterday that along with the normal AdSense ads running on websites, AdSense for feeds now also runs using the googleads.g.doubleclick.net clickthough URL,...
SEO Competition Report: Essential Checklist
There are mainly two questions your clients would want the competitor research to answer: What are my competitors doing to be (more) successful (than me)?...
Visitor Experience Optimization. Are You Doing It?
We all know that building links and getting ranked will get you more traffic and potentially more conversions. We also know that in order to...
Greatest Linkbuilding Story Ever Told
My philosophy is that if the link gets indexed in Google then it is a really good back link. Those that get indexed higher have...
Linking is Like Love, You Have to Give Some to Get Some
Someone I greatly admire once made this profound statement to me. We’ve employed many different methods to increase incoming links for our clients and some...
Google Launches AdSense Ad Planner Publisher Center
Inside AdSense Blog has just announced that Publisher Center is now integrated with Google Ad Planner. Actually 3 of Google’s Official Blog, Inside AdSense, Inside...
WikiAlarm.com : Email Alerts When Wikipedia Page is Edited or Sabotaged
Want to keep tabs on when your (or a competitor’s) Wikipedia page’s accuracy is edited? WikiAlarm.com is a free new service to allow brands and...
5 Ways to Maximize PPC Impressions
It’s exciting to have a client with a virtually unlimited budget. But every effort has its unique obstacles, and limited impression share is a big...
Google Awarded Floating Data Center Patent
Google has been granted a US patent for its floating data center idea which the company originally filed with the patent office on February 26,...
Google Hires 200 Goats to Munch their Weeds
In kind of an offbeat story this weekend, Google announced on Friday that the company has contracted California Grazing, a goat herding company, in an...
Google Serving Forum Info in Serps : Threads & Authors
Google has been testing new search results which include specific details on forum threads including the number of posts in an indexed forum thread, the...
There Is No Right Or Wrong Way To Market Your Business Online
As an Internet marketing consultant I get to work with a variety of individuals and businesses on all different levels when it comes to the Internet. Some...
Six Hurdles to Clear When Exercising Your Brand In-House
You’ve decided that it’s time to give your brand some exercise on the web. And doing this in-house is the best way to do it....
Google AdSense, Analytics Integration Now Available to All Publishers
Google AdSense has just made the AdSense-Analytics integration available to all publishers. This feature which was gradually rolled out to selected AdSense publishers the past...
Google Book Search Deal Investigated by Justice Department
The US Department of Justice has launched an inquiry into the deals that Google set up with authors and publishers with its Google Book Search...
An Interview with Luis Pereira, Founder of Stumpedia
Launched in February 2008, Stumpedia a human-powered search engine, was very well received in the blogosphere. It was reviewed by quite a few popular blogs...
4 Ways to Add Keyboard Shortcuts to Google Search
Last week we published a cheat list of 50+ Google and Yahoo shortcuts. Today I am following up with a smaller but also useful list...