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Hey SEO Community, Adapt or Die! Google Branding Update
It’s time to reconsider a lot of what we do. In the wake of Vince, the recent Google update that rewards big brands with better...
Microsoft Closes Down adCenter Analytics
Microsoft adCenter announced yesterday that they have closed down their adCenter Analytics program which featured web based analytics for adCenter advertisers and other web publishers....
Facebook Vanity URLs : Good for Facebook & SEO
TechCrunch’s Michael Arrington has a post today about Facebook’s limited rollout of vanity URLs; URLs which have a brand name or keyword at the end....
Google AdWords Content Network: How To Get Great ROI With A New Strategy From Google
Historically, Google AdWords’ Content Network has gotten a bad rap. And for good reason. Advertisers usually see much lower ROI results from it than from...
Google Launches Google Friend Connect API
Developers and publishers looking to implement Google Friend Connect more deeply into your web site or social media experience? Google has just launched an API...
AOL Names Google Exec Armstrong as CEO & Chairman
Can Google’s Senior Vice President and chief of ad sales turn AOL around and into the mega powerhouse that Time Warner has always dreamed the...
How To Make Enemies And Dissuade Leads With Broken Tracking
If you’re a PPC agency, you do not want to be making this mistake. It can really tick off clients. 1. Let your tracking/redirect subdomain...
Google Checkout Changing Processing Fee Structure
Google is changing the fee structure at Google Checkout from a uniform 2.0% + $0.20 per transaction rate to a new tiered rate service which...
GrandCentral to Become Google’s Voice
By now, you’ve probably read about today’s biggest news – Google Voice, or what was previously known as GrandCentral which was acquired by Google in...
Privacy Groups Call Google’s Interest-Based Ads a Disaster
It didn’t take two online privacy groups that long to attack Google’s recent announced interest-based advertising. Electronic Privacy Information and Center for Digital Democracy have...
Google Launches Interest-Based Ads
Aiming to serve more relevant and useful ads to users, Google is testing out “interest-based” ads. This new ad serving technique will be initially tested...
GMail Getting More Traffic Than YouTube
Hitwise has released a report showing that over the past 2 weeks online traffic to Gogole Gmail has surpassed the numbers which visit another popular...
Microsoft Still Open to Talks with Yahoo
Just when we all thought that the failed Microsoft-Yahoo deal has already been put to rest, here comes Microsoft still hoping that previously failed talks...
How to Design and Organize Global Navigation Menus
Last week I started discussing huge navigation menus by asking what is a better way to order the navigation categories: alphabetically or by popularity. Today...
Google AdSense Featuring Adwords Product Plusbox Shopping Feeds
We’ve seen the shopping feeds popping up in the past in Google Search Results and in the AdWords program ever since 2007 and Barry recently...
Comprehensive Keyword Analysis: It Is Not All About Keyword Research Tools
Keyword research is not (or shouldn’t be) just about creating a list of keyword phrases a surfer uses when performing a search. Using just a...
SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic
When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps. But nothing trumps...
Google CEO Says Google Unlikely to Buy Twitter (Right Now)
Google CEO Eric Schmidt was on PBS’s Charlie Rose on Saturday night and was asked specifically about whether or not Google will buy Twitter (amongst...
IM Spring Break : Florida Search & Social Marketing Conference
Are you going to IM Spring Break? WHY NOT!?! http://www.imspringbreak.com IM Spring Break, the search marketing & social media conference at Deerefield Beach, FL has...
Twitter Rolling Out Search on Homepage & Sponsored Results
Twitter is taking its search functionality from behind the curtain and is testing a search box on the Twitter homepage along with updated Twitter trends....
What The Cloud Is Missing – The Right Desktop Partner
Over the last several weeks I have beta tested any number of startups which represent what we might call “refined walled garden” approaches to social...
Huge Navigation Menus: Ordering by Popularity Versus Alphabetical Ordering
A while ago I took a quick look at Amazon.com navigation menus evolution and a few really interesting questions popped up after I published the...
Google Adsense Rolls Out Expandable Ads
Desperate times need desperate measures. Even a big time program such as Google Adsense suffers from the economic crunch that everyone is feeling right now....
Yahoo Teams Up with JS-Kit to Enhance Yahoo! Updates
With Google Friend Connect and Facebook Connect struggling it out in the data portability niche, we certainly have one room for another player – and...
Language in International PPC : Rose By Any Other Spelling May Smell Sweeter
Everyone knows – though many fail to use – misspelled keywords in their PPC or organic search optimization efforts can be very effective. Interestingly I...
3 Common Uses of Robots.txt File
Despite of the existence of pretty self-explanatory Robots.txt standards, all-in-one tutorials and advanced tips, Robots.txt topic is still often misunderstood and misused. Therefore I decided...
Twitter Should Take Schmidt’s Critique Positively
After posting their first Tweet a couple of days ago, it is surprising that Google’s CEO Eric Schmidt would have to hit Twitter’s lack of...
Microsoft Gives an Official Screenshot of the New Live Search
Finally, the Microsoft Live Search Team has officially issued a statement regarding the press coverage that their new Live Search interface is getting. While everyone...
Real Impact of Google Quality Score In AdWords PPC
We ran into an AdWords error- yes they admitted that for whatever reason, their system messed up- that gave all our keywords in a new...
Matt Cutts vs Ted Murphy on Paid Blogging & Sponsored Conversations
In a followup to the Forrester report on paid blog advertising via sponsoring the conversation in blogposts, Google’s Matt Cutts has weighed in a bit...