Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
10 SEO Tips to Remember While Launching a Site
It takes months to properly plan a new site launch or even a redesign. With months of time invested, and hundreds (or thousands) of man...
Yahoo’s Traffic Quality Center to Help Battle Click Fraud
When Yahoo Search Marketing announced the appointment of Reggie Davis as its VP of Marketplace Quality, the company said Davis will serve as the company’s...
Yahoo Search Adds Yahoo Sports Baseball Shortcuts
Yahoo Search and Yahoo Sports are working together to bring Yahoo Sports Shortcuts to the searching experience. The first batch of shortcuts is for current...
Google Expanded Match: Background and Pointers
Many Google AdWords advertisers use broad match for their keywords, but few realize that using broad match also automatically activates expanded match. Expanded match, according...
FCC Slams White Space Coalition’s Internet Service Device
The FCC has criticized a White Space Coalition prototype device which is supported by Google, Microsoft, HP & Intel which would take advantage of the...
Google Adwords to Give Advertisers Better Top Ad Placement Chances
Inside Adwords announces that it will be introducing a new way for advertisers to control top placement for their ad soon. Currently, top ad placement...
Google Partners with OIN for Growth of Linux
Open Invention Network (OIN), a company with the mission to spur innovation and protect the Linux System, has signed Google as its first end-user licensee....
Kaboodle Social Shopping Bought by Hearst
Hearst Media has purchased Kaboodle, the social shopping & recommendation engine, for somewhere around $40 million (according to Om). Following in the footsteps of Fox,...
Exploring the Potential of the Google Maps API
For all the criticizing I do of Google, they’ve really hit upon a gold mine with Google Maps and in particular, their development of the...
Google News to Add Reader Comments
Hoping to revitalize its news portal, Google News will, starting this week, include reader comments on news stories featured in the portal. But these reader...
Build Keyword Relevancy Through Off Page Optimization
As the search industry grows, off site optimization has begun to rely on more than simple backlinks. If you want to increase keyword relevancy for...
Garage Sale Gets Inside Facebook
Buy.com is hoping to get a share of Ebay’s customer base by launching Garage Sale inside the Facebook network. Unlike Ebay and other auction sites,...
Google Pay-Per-Action Beta a Success for Marketer
Dan London of Vibrant Orange SEM and the AdWords Editor Blog has posted a recap of his experience with the AdWords Pay-Per-Action, where advertisers only...
Review: LinksManager Links Exchange Toolbar
No doubt regular readers of this site understand the high-value of link building. There are of course many ways to build links. Here are just...
Link Building Services
Loren Baker and the Search Engine Journal staff have spent the last 5 years building relationships with site owners, bloggers and search companies from around...
Search Wikia Materializing with Open Sourcing of Intellisophic & Grub
Wikia, Inc. and Intellisophic, Inc. announced this week that Intellisophic, which publishes subject-specific taxonomy, thesaurus and vocabulary products for the search, categorization and text-mining industry,...
Yahoo Toolbar for IE Adds Search Suggestions
Yahoo Search has added Search Suggestions to the Yahoo Toolbar for Internet Explorer in an effort to improve the quality of the user search experience....
Yahoo Adding Video to Flickr
Yahoo is taking a bold step in its battle against YouTube & Google with the addition of video content to Flickr, Yahoo’s popular photo sharing...
Accoona Files for $80.5 Million IPO
Accoona, the web & news search engine which also offers an e-commerce service, has filed for an $80.5 million IPO on the heels of its...
Weighing in on PPC vs. Non-PPC Advertising
The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to...
Are You Tired of the Google.com Domain?
Are you tired of typing into your browser “Google.com”? Would you like to enter something else, but still get the same results as if you...
In-house Spotlight: Marcus Couch from Entrepreneur.com
Today’s in-house spotlight is on Marcus Couch, Director of Online Marketing for Entrepreneur Media – overseeing search marketing for Entrepreneur.com and other Entrepreneur properties. Entrepreneur...
Yahoo Pipes Part 4: Analyzing Sphinn
Sphinn is a brand new player in the social media space that many of you are already familiar. It’s still young, but the calling of...
Google Testing Maps Plusbox in Sponsored Results
Google UK is performing some interesting tests with the integration of local data as provided by Google AdWords on specific local search queries. AccuraCast has...
Google Removes Supplemental Results Labels
Starting today, Google will be removing the “supplemental labels” on the URLs of supplemental results displayed by the search engine. Since 2003, the supplemental results...
Yahoo Paid Inclusion: Thing of the Past?
Many people who are new to web site optimization may be unaware of a small corner of the market known as paid inclusion. Paid inclusion...
Sub-prime Mortgage Woes Mean Lower CPCs? Don’t bet on it.
Financial service products generate some of search’s highest CPCs, particularly for phrases like “auto insurance” and “mortgage” and (so I’ve heard) account for as much...
Google Gets Two of Four from FCC
The Federal Communications Commission finally reached a decision on Google’s proposed openness conditions before bidding on the upcoming auction of the publicly owned spectrum in...
SEO 101 : Links & Off-Page Factors
In the first part of SEO 101, I provided some pointers for SEO friendly design and on-page optimization. Next, I discuss off-page optimization techniques. 1....
Improve Adwords Performance through Campaign Optimizer
Google Adwords launches a new ad performance tool called Campaign Optimizer which is an on-demand Adwords tool that suggest personalized campaign ideas for Adwords account...