Latest SEO Articles
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Google On The Main Thing To Know About Geo IP Redirects
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects.
Google on Alt Text SEO & Accessibility
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility
Information Retrieval: An Introduction For SEOs
Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates.
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores
Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs.
Google Replaces Title Tags With Site Names For Homepage Results
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page
Content Personalization: What Is It?
Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently.
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill
Goodbye Google Webmaster Guidelines, Hello Google Search Essentials
Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections.
Is Link Spam From Our Old Hacked Website Impacting Our New One?
Spammy links are out of your control, but there are things you could to help overpower them. Here’s how.
Google Updates Image Structured Data
Google’s update to image structured data makes it easier to add credit, creator and copyright information
Google On Solving How to Write Good Alt Text
Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO
Google Announces Search Central Live Conference
Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar.
How To Create A Custom 404 Page In WordPress
When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it.
Research On 150,000 Product Queries Reveals Changes in Google SERPs
Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Anchor Text: What Is It & How To Optimize It?
Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google.
Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content
Learn five lessons that will help you create industry content that is interesting to your audience.
12 Tactics For Law Firm Content Marketing Success
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success.
Google Clarifies Product Review Best Practices
Google’s best practices on how to write product reviews was updated with new examples and more precise wording
Google On The Use Of AI Images
Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages
Website Quality Score: Is It A Google Ranking Factor?
Does Google have an organic quality score for websites? And does it impact your rankings?
Text Formatting: Is It A Google Ranking Factor?
While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too?
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche.
7 Tips For Better Local SEO Reporting
Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses.
A Guide To Google’s Knowledge Graph Search API For SEO
Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score.
Do I Write Separate Pillar Posts For Each Category?
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure.
Is RankBrain A Ranking Factor In Google Search?
RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say.
Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding
Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more.