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DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice
In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching.
Optimize Your CTA: Better Alternatives To ‘Click Here’
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs.
Google Clarifies Course Structured Data Requirements
Google fixed the Course structured data guidelines by adding an important requirement that was previously missing.
Building a Better Search Engine: Lessons From Neeva’s CEO
Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google.
4 Ways To Use AI Right Now In Your Marketing Program
Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started.
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.
Creating Content That Satisfies Search Intent & Meets Customer Needs
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know.
SEO Tips For Expanding Into German-Speaking Markets
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.
How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition
Does aligning SEO goals with multiple teams and departments feel like herding cats? It’s time to try the perfect SEO brief.
7 Methods To Research & Analyze Your Audience For SEO
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information.
Small Business Search Trends On The Rise In 2022
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise.
Local SEO: Top Ways To Get Higher Quality Reviews
Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
What Is The Difference Between Search Queries And Keywords?
Leverage your audience’s actual search queries to inform your keyword research with this three-step process.
W3C To Make Major Pivot To Non-Profit
The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace.
Which Is Better For Ecommerce: On-Page SEO Or Link Building?
You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO.
Google Freshness Algorithm: Everything You Need To Know
Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic.
10 Key Steps To Ranking Higher In Google Maps
Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips.
How To Use Google’s Structured Data Markup Helper
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors.
SEO And The CIO: 5 Search Concepts You Need To Know
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience.
Google Updates Product Structured Data Guidance
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results
What Happens When Google Picks The Wrong Canonical URL?
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed?
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
11 SEO Tips & Tricks To Improve Search Indexation
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website’s indexability.
Googlebot Crawls & Indexes First 15 MB HTML Content
Google has added its practice of crawling only the first 15 MB of a webpage to help documentation.
5 Amazing Landing Page Examples To Inspire Your Own
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
Does Google Crawl URLs In Structured Data?
Google’s John Mueller answers if Google crawls and uses links found in structured data.
New Updates To Google Page Experience Scoring Revealed At SEODay
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites.
How Public Web Data Helps Small Business SEO Strategies
Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location.