Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Everything We Know About IndexNow So Far
No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow.
TF-IDF: Is It A Google Ranking Factor?
What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter.
Are XML Sitemaps A Google Ranking Factor?
Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question.
How Google Search Console Tracks ‘People Also Ask’ Performance Data
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions.
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach
Google Acquires Cybersecurity Firm Mandiant
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of cybersecurity firm Mandiant
Where Do We Even Begin With SEO For A Startup?
Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners.
3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them
Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website.
10 Women In SEO & Marketing On How To #BreakTheBias
International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started.
On-Site Search Intent: 3 Powerful Ways To Increase Sales
You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap.
LinkedIn Profiles Can Now Display Career Breaks
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace.
Google On Recipe Pages – Are They Getting Too Long?
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users.
User Search History As A Google Ranking Factor: What You Need To Know
Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results.
5 Top Reasons Consumers Choose One Local Business Over Another
See what research says about the reasons why consumers choose a business as their local service provider over its competitors.
Yandex Warns Debt May Affect Ability To Continue Operating
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too.
Leading In SEO Through The Data Science Revolution: A CTO Q&A
Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge.
7 Content Marketing Tips For Financial Services Brands
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help.
Google Page Experience Update – Desktop Rollout Complete
Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact.
Use These 3 SEO Metrics To Measure Your Content Marketing ROI
How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics.
20 Proven Ways To Reduce Your Bounce Rate
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations.
WhoIs Information: Is It A Google Ranking Factor?
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google.
2022 SERP Feature Trends & Tips For A Better SEO Strategy
Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices.
Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.
Facebook Report Reveals Most Popular Posts and Pages
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think
4 Useful Tips To Make Keyword Rank Tracking More Efficient
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips.
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use.
Should I Create A Landing Page For Each URL & Link To My Main Site?
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy?
Local SEO Guide For Ecommerce & Online Ordering
Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO.
How Google Universal Search Ranking Works – Darwinism In Search
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google.